There was a time when there was just one show in town, and that was Search Engine Strategies. It grew to become a regional and then international affair, and all search engine marketers flocked to the event closest to them in hopes of learning more and driving new business leads.
Steak, a UK-based digital marketing agency, has launched its first US-based office in New York. The US market is large with a very developed interactive side, so the potential is very attractive to Steak, said Chrysi Philalithes, launch managing director for Steak NY.
Last week, in its January 2008 QSearch paid click report, ComScore reported flat annual growth in paid clicks for Google in 2007 and an 8% decline from December to January in the number of paid clicks per Google search query. The findings led the search industry to begin speculating about a weak economy, following this logic: If Google is experiencing a recession, so will everyone else.
Ask.com announced today that it will cut approximately 40 jobs across several of its departments as it shifts its focus towards a new strategy aimed at its core user base.
In order to better assist customers searching for its products, Patagonia has hired Where 2 Get It to implement location-based search technologies on its Web site. Where 2 Get It provides online and mobile business and product locators for manufacturers and retailers.
Spot Runner, an Internet-based ad agency, has acquired Weblistic, a provider of online marketing solutions, in an all-stock transaction. "We've seen our future as an integrated marketing services company," said David Waxman, co-founder of Spot Runner.
There's a lot of buzz around the mobile Web and mobile search these days. Early metrics have been impressive: Last year, The New York Times reported a mobile traffic increase of 600%, ESPN reported that its mobile traffic surpassed that of its Web site, and mobile ad company AdMob has posted impression volumes north of 2 billion per month.
The DMNews Essential Guide to Search Engine Marketing
Perhaps the most crucial part of any pay-per-click campaign is the implementation of a sound keyword strategy. Think of your keyword strategy as the foundation that supports all of the other elements of your pay-per-click campaigns.
