Gemini Healthcare LLC has acquired The MCM Group, a provider of database applications for the pharmaceutical and biotech industries. The company would not divulge the price paid for MCM. The investment adds data analytics and benchmarking to Gemini's agency offerings.
AnalyticsIQ has released a new data segmentation application that focuses on life choices. The system, called Aspects, identifies consumers by qualifiers such as religion, politics and education.
Online marketing tool provider Lyris has unveiled a new pricing model that offers all of the company's core technologies for a set monthly price. The price — $299 a month initially — includes Lyris' five main tech offerings: e-mail, deliverability monitoring, Web analytics, content management and PPC campaign management.
Fathom SEO has tapped Alterian Marketing Services to add data analytics and other marketing capabilities to its SEM offerings. Alterian Marketing Services' platform will be deployed across Fathom's online and offline marketing offerings.
Baja Fresh and La Salsa restaurants have partnered with Rewards Network in a new loyalty marketing strategy. The two Mexican quick-serve chains, both owned by B.F. Operations Holdings LLC, are attempting to build brand awareness and attract new customers with the program.
Jim Fowler, co-founder and CEO of Jigsaw March 05, 2008
The business landscape is changing. As closing a deal becomes increasingly difficult — with the average sales cycle length increasing, the number of e-mails and calls per campaign on the rise and a disproportionate number of "no" to "yes" responses — businesses must introduce new Web-based tools and techniques for better marketing and sales.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
Your direct marketing success depends on your mailing lists. According to the late great Ed Mayer, the success of every direct marketing campaign depends on 40% mailing lists, 40% offer, and 20% everything else. In other words, pick bad mailing lists and you will certainly fail.
