The New York Times Company has entered into a printing and distribution agreement with Philadelphia Newspapers LLC. Under the agreement, Philadelphia Newspapers will print daily editions of The Times and distribute the paper to home subscribers in Philadelphia and the surrounding area.
Hearst Magazines is redesigning O at Home and increasing the title's rate base. With its spring issue coming out on March 4, the quarterly has moved its rate base from 625,000 to 650,000. It's also changing its look and adding some editorial sections to more resemble parent title O, The Oprah Magazine.
Dennis Publishing, the UK-based company behind The Week and a number of other magazines, has launched a custom publishing group, Dennis Communications. The venture, an attempt to create new revenue sources for Dennis, will produce print and digital magazines.
In an effort to heighten brand awareness of its online and print magazine titles, Hearst Magazines Digital Media will participate in Yahoo Buzz. Yahoo Buzz allows readers to vote on the popularity of online stories. Yahoo then posts the winners on its homepage. Hearst has signed on 10 of its titles, including Esquire, Cosmopolitan and Redbook, as Buzz content partners.
Glen Giles, 47, a prominent figure in b-to-b publishing, was found dead last Tuesday morning. Police say Giles was stabbed at his home. A suspect, unnamed at press time, is in custody. Giles, described as a "passionate and committed to the industry" and "very kind and good at what he did" by friends and colleagues, was the director of new business development for fulfillment company Hallmark Data Systems.
Chicago Tribune Publishing Group has expanded its Triblocal community portal and will begin reverse-publishing two new print editions of Triblocal in March. The 13 new online portals bring the total number of Triblocal sites to 21, each focusing on an individual neighborhood in the Chicago suburbs.
Welcome to DMNews's first-ever Circulation Marketing e-newsletter — your source for news, information, tips and tricks to help navigate the ever-changing world of circulation marketing. 2008 promises to be an interesting and challenging year for circ marketers. Print publications are striving to keep up with digital innovations, "green" (read: anti-paper) fervor is going strong and American consumers are increasingly wary of where to spend their dollars. In other words, savvy marketing is more essential to circ numbers than ever before.
Glenn Hansen, president/CEO of BPA Worldwide March 03, 2008
At BPA, we believe the market will continue to witness the trend of media owners migrating toward "E" — that is, moving into electronic and digital media — to monetize their brands across multiple platforms. While the print product will remain a strong part of the mix, publishers who don't expand into the digital realm and focus on the quality of the user will surely miss out on the marketing dollars that are pouring into that arena.
New List - Greenhouse Management & Production - MeritDirect - Description: This file contains subscribers to Branch-Smith Publishing's b-to-b publication for greenhouse growers, GMPro. This is an industry source of information for greenhouse plant growing and marketing, providing a strong list of the industry's most significant operators. These qualified recipients include growers of bedding plants, potted plants, foliage, cut flowers, vegetables, plugs and perennials.
New Management - Chiropractic Economics Magazine - Infocus - Description: This file contains subscribers to Chiropractic Economics magazine. These are mostly practicing doctors of chiropractic dedicated to enhancing business-management and practice-building. The typical subscriber is 42 years old, has practiced as a chiropractor for 13 years, employs three individuals, has gross billings of $424,000 per year, an annual salary of $94,000, and his or her own solo practice. Eighty percent of the list is male.
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