American Suzuki Motor Corporation has partnered with Conclusive Marketing to test and analyze its consumer communications strategies. The analysis, covering combinations of direct mail and e-mail sent to a variety of consumer segments, should be completed by the end of this quarter.
Fulcrum, a provider of database marketing tools, has upgraded its FulcrumCE offering to include segmentation models. Version 2.0 of the company's customer equity predictive model is designed to improve customer retention.
Connexion.a has renamed itself and released version 2.0 of its database suite. The company, now known as Visual IQ, offers dashboard reporting and data warehousing to companies involved in digital, offline and mobile data marketing.
RightNow Technologies has released a new version of its on-demand CRM platform. The two main upgrades to the system are a contextual agent workspace and feedback topic monitoring.
Robert I. Tomei, Taylor Nelson Sofres February 27, 2008
Too many companies don't use their CRM tools to gain a better understanding of customers or drive knowledge-based marketing and sales programs. They're missing a valuable opportunity with a high potential of increased sales and customer loyalty.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
Geoffrey D. Batrouney, Estee Marketing Group February 27, 2008
Selecting a list broker or insert media broker can very challenging, especially for a first-time mailer. Frequently, lists and marketing are considered last, quickly and without the time and attention we believe the process deserves. Below are some key considerations that can help guide you.
