November 26, 2008

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News

K&L Wine Merchants toasts new e-mail service

Dianna Dilworth February 26, 2008

Online wine retailer K&L Wine Merchants has tapped e-mail marketing services firm StrongMail Systems Inc. in a move to increase its white listing and more easily manage its program. After using an in-house service that was often black listed and another provider that charged a per-message fee, K&L turned to StrongMail to accommodate its growing customer list.
 

Habeas partners with Cloudmark and Eleven GmbH

Dianna Dilworth February 25, 2008

E-mail reputation services firm Habeas Inc. has partnered with two messaging security firms: Cloudmark Inc. and spam monitoring firm Eleven GmbH. In a move to increase deliverability, Cloudmark will integrate Habeas SafeList for its backend processing to help make sure that Habeas certified e-mails get delivered correctly to recipients' inboxes.
 

Deliverability defined by EMAC

Dianna Dilworth February 25, 2008

The Email Measurement Accuracy Coalition (EMAC), which was formed in April 2007 to establish e-mail marketing measurement standards, has defined its first metric: deliverability. Deliverability has been defined by the EMAC as total e-mail deployed (unique records) divided into the total amount successfully delivered.
 

Dave Lewis joins Bizanga as VP of market and product strategy

Dianna Dilworth February 21, 2008

Dave Lewis, former VP of product and market strategy at StrongMail and e-mail industry though leader, has re-emerged after leaving StrongMail seven months ago as the VP of market and product strategy at messaging services firm Bizanga.
 

DM News' Essential Guide to E-mail Marketing

Questions and answers about sending reputation

George Bilbrey, Return Path February 26, 2008

A study by Return Path indicates that more than 80% of delivery problems are caused by reputation. But there is still confusion as to what reputation is, where the data come from and how to manage your reputation for better deliverability. Below are three common questions that marketers ask about reputation.
 

The DMNews Essential Guide to E-mail Marketing is now online

October 29, 2007

The DMNews Essential Guide to E-mail Marketing is now available as a PDF. Click on the image or headline to download it.
 

Column


E-mail keeps consumers engaged in a slow economy

Elie Ashery February 26, 2008

As waves of jittery economic and financial reports wreak havoc on financial markets, CFOs are starting to put pressure on department heads to cut anything and everything that doesn't contribute directly to top and bottom lines.
 

Lists and Databases


1TM Auto Owner Opt-in Email Database

February 26, 2008

E-mail - 1TM Auto Owner Opt-in Email Database - 1Touch Marketing - Description: This file contains a com­piled database of auto owners in the US. Auto owners can be targeted by the make of car they drive, credit rating and other micro-targeting criteria on lifestyle, income, and automotive criteria.
 

Consumer Selects Network Female Email Masterfile

February 26, 2008

E-mail - Consumer Selects Network Female Email Masterfile - Worldata - Description: This file contains women in a wide range of professions who par­ticipate in numerous types of hobbies. They are proven purchasers of a variety of goods and services — from antiques, event tickets, exquisite arts and books to electronics, gardening tools, cosmetics and luxury travel packages.
 



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