May 24, 2012

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Zavers, Didmo form partnership for mobile coupons

December 16, 2009

Kansas City, KS-based Zave Networks, an online and mobile marketing platform, has partnered with Stockholm-based Didmo, a mobile content creator and distributor, to enhance mobile advertising and increase digital coupon usage for clients.
 

InfoGroup rebrands in bid to unify disparate businesses

December 15, 2009

Data giant InfoGroup is rebranding its various companies with a common name and logo designed to eliminate confusion in the marketplace over its many direct marketing businesses, according to an internal video message from Bill Fairfield, company CEO. The official rollout occurs January 4, but InfoGroup is introducing the new logo to employees across its businesses and geographies over the next several days.
 

Kroger applies grocery rewards to its wireless division

December 15, 2009

Supermarket chain owner The Kroger Co. announced December 15 that customers of its mobile phone service, i wireless, can convert rewards accumulated when purchasing groceries into wireless airtime. The initiative's goal is to increase loyalty for both of the company's arms.
 

Goodmail debuts CertifiedDomain whitelist

December 15, 2009

E-mail delivery firm Goodmail Systems has published its CertifiedDomain list, a whitelist of e-mail senders based on domain reputation. Travelocity, Kmart and The New York Times Co. are among the approximately 500 marketers on the list.
 

Hilton, Virgin America partner on loyalty effort

, December 15, 2009

Hilton HHonors, Hilton Hotels' loyalty program, has partnered with airline Virgin America on a program that allows members to earn Virgin rewards points for stays at Hilton-owned hotels. Customers can earn one point in Virgin's Elevate loyalty program for every $2 spent at a Hilton property, or a fixed number of points per night spent at a hotel with the point value varying according to the franchise.
 

AmEx's new division displays value of data

December 14, 2009

The data and analytics market has seen considerable action this year, from Merkle's deal for CognitiveData to Adobe's acquisition of Omniture. Even credit card giant American Express launched an analytics and consulting division last month.
 

Gap looks to grow e-mail list with Casting Call contest

December 10, 2009

Gap has narrowed the list of entrants in its "Casting Call" contest to 20 finalists. The retailer is using the initiative to grow its e-mail database. Consumers can vote online for their favorite baby boy or girl to appear in a Baby Gap ad and a Gap Kids in-store ad. Gap is partnering with DisneyFamily.com on the effort, which mainly targets parents.
 

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