Secret #1: Many of the organizations in your customer database aren't businesses.

Secret #2: Those non-business firms are part of a stealth growth market that is driving a third of the US economy - the business-to-institution market.

Secret #3: Most B2B marketers don't recognize this segment, don't understand how it's different than the B2B world, and have no way to segment B2i opportunities using standard business databases.

Download "Beyond B2B-A New View Of The Institutional Market" to discover more about:

• How institutions differ from businesses
• What is driving the growth of institutions
• Why institutions have higher lifetime value than businesses
• How institutional buying patterns affect your promotional strategies