There comes a time when a firm's operations are stable enough that excess funds can be put to work. Some firms choose to scale, while others invest in innovation. For hi-tech firms, R&D investment can account for 15% or more of revenues.
Coremetrics, a provider of digital marketing optimization solutions, launched a new integrated technology platform today called Coremetrics Connect. The platform combines digital marketing technologies such as search, e-mail and behavioral targeting with Coremetrics' analytics data and optimization services.
Google launched a beta version of AdSense for vidÂeo on February 21. According to the official Google blog, the goals of the video beta program are to help publishers monetize the videos on their sites and to assist advertisers who want to extend their reach into the online video community.
January saw a "significant jump" in search activity compared to December, according to ComScore, a third party data source that releases monthly reports ranking the five major US search engines.
Joe Laratro, South Florida Interactive Marketing Association February 25, 2008
Today the big question is: Could a recession in 2008 cause a drop in online spending? I would normally get on my soap box and proclaim to the world that if your business is in a slump, try marketing online, try search engine optimization, or test the waters with PPC advertising or even a blog.
The DMNews Essential Guide to Search Engine Marketing
Patricia Hursh, SmartSearch Marketing February 25, 2008
Ask business-to-business marketers their top marketing challenges and you'll hear "generating leads" and "improving lead quality." One way marketers generate leads online is by running pay-per-click ad campaigns that link searchers to landing pages with registration forms.
