September 17, 2010

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Today's News


Postal Service branch consolidation list down to fewer than 170

December 14, 2009

The US Postal Service is considering the closure of fewer than 170 post offices as part of its branch-consolidation initiative. The December 14 announcement means that the Postal Service, which announced a $3.8 billion net loss for its 2009 fiscal year, cut more than 70 branches from its list of offices awaiting possible closure since last month.
 

NFL launches concussion awareness PSA

December 14, 2009

On the heels of the National Football League announcing it will impose more stringent rules for teams to manage player concussions, the league has launched a PSA in conjunction with the Centers for Disease Control (CDC). The PSA, which launched on December 10, urges players, coaches, trainers and parents to know the facts, symptoms and warning signs of concussions.
 

Search sites increase use of bargains, mobile this holiday shopping season

December 14, 2009

To take advantage of consumers' desire for bargains this holiday season, search-focused sites are beefing up their price-comparison engines with enhancements such as better images, more reviews and easier-to-find coupons. TheFind.com has debuted a search format that helps consumers more quickly find coupons, while Ask.com has launched a coupon deals feature. Google Product Search, meanwhile, has updated its capabilities.
 

Statlistics gets Ziff Davis Enterprise lists

December 14, 2009

Ziff Davis Enterprise awarded Statlistics management of its stable of lists, effective January 1. The company's previous list manager was Walter Karl.
 

Milk organization sponsors online video ads on HighSchoolSports.net

December 14, 2009

The Milk Processor Education Program (MilkPEP) has launched an integrated campaign targeting the audience of 'The Ride,' a sports reality TV show starring high school quarterbacks. The campaign consists of homepage takeovers and pre-roll ads, highlighting the importance of protein recovery for teen athletes after sporting events and training, prior to each episode of the reality show.
 

Lescoja debuts e-commerce site MatteForMen.com

December 14, 2009

Lescoja, a men's skin-care company, launched an e-commerce site on December 7. The site, created in time for the holiday shopping season, has interactive elements and a CRM back-end built in, so that Lescoja can create customer profiles and remarket based on them. It was designed by Omnicom agency Unit 7.
 

INCC acquires Millenium Teleservices

December 14, 2009

International Consolidated Companies (INCC), the parent company of 121 Direct Response, acquired Millenium Teleservices on December 14. No staff changes are expected at the Edison, NJ-based teleservices firm.
 

From the print edition

Search and discover new opportunities

December 14, 2009

Direct marketers take search measurement beyond last-click metrics to determine its role in buying decisions.
 

Search for the best travel deal

December 14, 2009

Shopping for travel online often comes down to getting the best deal, and during the recession travelers are even more concerned with finding a bargain. In fact, some people are willing to pick their destination based on price.
 

Today's lists and databases

Home Energy Magazine

December 14, 2009

New list — Home Energy Magazine — The Information Refinery — This file contains paid subscribers to Home Energy, which covers residential energy efficiency, performance, comfort and affordability.
 

America's Beauty & Fit Women

December 14, 2009

New list — America's Beauty & Fit Women — Data Direct Solutions — This file contains women who are health-conscious and have indicated interest in diet and nutrition, exercise, health programs and more.
 

Atlantic Theater Company

December 14, 2009

New list — Atlantic Theater Company — Enertex Marketing — This file contains off-Broadway subscribers and single ticket buyers collected through direct mail responses. The majority of these buyers live in the New York City metropolitan area and spend an average of $65 per transaction.
 

Classified




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In This Issue

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