July 15, 2009

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Today's News

Olivier takes helm at Transcontinental

February 22, 2008

Francois Olivier took over as president/CEO of printer Transcontinental this week, replacing Luc Desjardins, who had been with the company for eight years. Transcontinental announced last September that Olivier, a family member of company founder Remi Marcoux, would become the company's new leader following a selection process headed by independent members of the board.
 

Deliverability defined by EMAC

February 25, 2008

The Email Measurement Accuracy Coalition (EMAC), which was formed in April 2007 to establish e-mail marketing measurement standards, has defined its first metric: deliverability. Deliverability has been defined by the EMAC as total e-mail deployed (unique records) divided into the total amount successfully delivered.
 

'Global newsstand' open for business

February 22, 2008

Zinio, a digital magazine distributor, has partnered with Havas' Acceso Group to launch what it terms an online global newsstand. "We found all these magazines that are published in local languages and local markets," said Jeanniey Mullen, CMO of Zinio.
 

Connexion.a changes name to Visual IQ

February 25, 2008

Connexion.a has renamed itself and released version 2.0 of its database suite. The company, now known as Visual IQ, offers dashboard reporting and data warehousing to companies involved in digital, offline and mobile data marketing.
 

Pet Friendly file on the market

February 22, 2008

Leon Henry has introduced the Pet Friendly Donors file. These responsive consumers have made contributions to animal shelters and zoos. Many have also contributed to programs designed to save endangered species and protect against the unethical treatment of animals.
 

Credit card co.'s valuing customer retention over acquisition

February 22, 2008

Two pieces of research came out last week that attempted to quantify some of the impact the credit crunch has had on the direct marketing world. Synovate's Mail Monitor subsidiary cited a 14% year-on-year decrease in credit card direct mail volume in Q4 2007. And Mintel Comperemedia brings in a more nuanced point that the annual decrease in credit card solicitations to non-customers from 2006 to 2007 is 11%, but loyalty-based offers sent to current customers actually increased by 16%.
 

In This Weeks Print Edition

Merchandise mix aids Brookstone, while Sharper Image stumbles

February 22, 2008

It was a tale of two different outcomes last week for specialty gift multichannel merchants Sharper Image and Brookstone. Following years of declining sales, Sharper Image Corp. filed for bankruptcy protection under chapter 11 of the Bankruptcy Code in the US Bankruptcy Court for the District of Delaware.
 

Google launches new AdSense for video ads

February 22, 2008

Google launched a beta version of AdSense for vid­eo on February 21. According to the official Google blog, the goals of the video beta program are to help publishers monetize the videos on their sites and to assist advertisers who want to extend their reach into the online video community.
 

Today's lists and databases

Lane Bryant Woman Package Insert Program

February 22, 2008

INSERTS - Lane Bryant Woman Package Insert Program - Media Horizons Management - Description: Your insert can be included in packages reaching fashion-conscious, mature women who have purchased clothing and accessories from the Lane Bryant Woman catalog, as well as Old Pueblo Traders, Intimate Appeal, Coward Shoes, Bedford Fair Lifestyles, Willow Ridge, Brownstone Studio, Lew Magram and Monterey Bay.
 

Mexican Consumers

February 22, 2008

NEW LISTS - Mexican Consumers - Market Modeling - Boutique List Services - Description: This file contains individu­als at their home address in Mexico. This is a fast growing, untapped market. Con­sumers are 18 years of age and older.
 

Amerilist Registered Voters

February 22, 2008

NEW LISTS - Amerilist Registered Voters - Amerilist - Description: This file contains registered voters. They are good prospects for political campaigns and have also been proven to respond to social fundraising.
 

Barneys New York Enhanced

February 22, 2008

NEW LISTS - Barneys New York Enhanced - American List Counsel - Description: This file contains Barneys shoppers. The company mails catalogs to select consumers to drive traffic to its 21 store locations. Targeting wealthy, sophisticated shoppers, Barneys attracts one of the most well-heeled audiences of "fashionistas" in the country. They are discerning trendsetters who spend for the real thing to be first in fashion.
 

Buyer Advantage Infomercial Shoppers

February 22, 2008

NEW LISTS - Focus USA - Description: This file contains individuals captured at point of purchase when buying products they see advertised on TV. These range from health and fitness products to electronics. This file of people mostly more than 45 years of age are impulse, middle-income buyers.
 

Medical Office Managers

February 22, 2008

NEW LISTS - Dunhill International List Co. - Description: This file contains medical office managers. They oversee the business operations of a medical practice including hiring and training staff, working with vendors who sell equipment and supplies, contracting cleaning services, ensuring compliance with regulatory agencies and renewing licenses. The file is mostly female.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com



CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York
Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.


In This Issue

DMNews/Pitney Bowes podcast

DMNews editor-in-chief Elly Trickett follows up with Michael J. Critelli, executive chairman of Pitney Bowes, on the 2007 DMNews/Pitney Bowes survey on direct mail and the environment -- with a candid discussion about the survey findings, industry issues and best practices. Click here to listen.

Andi Emerson's memorial service planned this week

A memorial service for recently deceased Caples founder Andi Emerson will be held at 3:30 p.m. on February 28, 2008 at the Episcopal Church of The Transfiguration (Little Church Around the Corner) in New York. Click here for more information.


DMNews Jobs Market

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