Alterian has partnered with David Shepard Associates to provide an on-premise version of the Alterian Marketing Services Platform in North America. "Organizations come in and say they would love to leverage Alterian's technology but that they have to have it in-house," said Michael Fisher, SVP of commercial operations for Alterian.
Verticals onDemand has launched a Software-as-a-service (SaaS) CRM application for pharmaceutical sales teams. "I think Software-as-a-service is obviously the way things are going," said Peter Gassner, president and CEO of Verticals onDemand.
Publicis Groupe Media recently partnered with Rapt to provide its digital media agencies with supply, demand and value data on digital inventory across the marketplace. Since the announcement, transparency and efficiency in pricing have become catchphrases for the company, as it touts a sea change in the buying process.
TransUnion and Edgar, Dunn & Company have released a new scoring model to help credit card marketers better target their offers. The Revolver Model is marketed primarily to credit card issuers, banks and other financial institutions that issue credit cards.
Peter Toth, Carton Donofrio Partners February 20, 2008
Acquiring a customer can be difficult and costly. For many marketers, it may not be a profitable proposition until the third or fourth sale. Effectively managing the customer interaction after acquisition is crucial.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
The $20 billion market for online advertising grew by 25% in 2007 and is poised for continued growth in 2008. As investment bankers focused on this market, we closely track the technological innovation and shifts in consumer behavior driving growth and spurring acquisitions.
