Why Model?  Response and Profile modeling can: 
•Increase sales and response rates by 20% to 300%
•Decrease marketing costs
•Acquire new customers more cost effectively
•Identify those most likely to respond
•Give a better understanding of your prospects and customers
•Discover your best market segments
•Teach you how demographics and other factors impact your responses and profit

Good Customer Match - Identifies buyers on MSLO Masterfile that have characteristics similar to your customers.  Send 100,000 of your best customers to be matched to MSLO's.  Names will be analyzed and then scored against the data available on the MSLO Masterfile to give you the best selections and results possible.

Mailed Regression Model - Requires mailing a quantity of the MSLO Masterfile significant enough to produce at least 1,000 responders.  The net mailed tape containing both the responders and non-responders will be analyzed against the MSLO data to create the mailed regression model.  Models can be built based on response and/or profitability.  

Response/Pseudo Regression Model - This response based model (performance based model) has a dependent variable of performance (recency, renewals, start date, dollars per piece mailed).  The MSLO Masterfile is matched to a mail file of responders and non-responders.  This mail file could be from a recent mailing that did or did not include MSLO's list properties, or the file could contain responders from multiple MSLO brand campaigns. 

Pricing - $105/M base rate, $25/M selection/scoring fee with a 50,000 name commitment.  Mailer has 1 year to meet commitment from model completion date.

Time Frame - We require 6-weeks from receipt of data to build models.

For more information, contact Allison O'Neil at Direct Media|Millard—402-836-5103