Today's News


Postal Service narrows branch consolidation list to 241

November 20, 2009

Less than a week after the US Postal Service disclosed that it incurred a $3.8 billion net loss for fiscal year 2009, it narrowed the list of branches it is considering closing by 130. The agency is still reviewing the possible closure of 241 post offices as of November 20.
 

Nutrisystem working with e-mail AOR Responsys to improve campaigns

November 20, 2009

E-mail marketing firm Responsys is aiding weight-loss program Nutrisystem with various e-mail programs, as well as developing cross-channel customer-experience initiatives. The company is using Responsys' Interact Campaign, the company's software as a service (SaaS) campaign-management platform.
 

Adknowledge acquires ad network business of SocialMedia.com

November 20, 2009

Adknowledge, an independently owned ad network, has acquired the advertising business of SocialMedia.com. Financial terms of the deal, announced this week, were not disclosed. The acquisition strengthens Adknowledge's position in targeting publishers and advertisers in the social apps and social games space. Adknowledge partners with more than 2,000 publishers and developers and has made four acquisitions in the social media space in the past two years.
 

Muscle Milk releases playful Thankgiving viral video

November 20, 2009

CytoSport, the maker of sports drink Muscle Milk, is conducting a viral video campaign for Thanksgiving. The effort, launched November 19, features a partying pilgrim singing about flirting his way to the New World.
 

MetaResponse awarded investor list

November 20, 2009

INO.com awarded MetaResponse Group management of its Investor Masterfile, effective November 24. The file had been managed internally.
 

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From the Print Edition

Creative solutions from New England Lincoln Mercury Dealers, Camelback Resort, InStyler

November 09, 2009

Keith Loell, executive creative director at Draftfcb, on New England Lincoln Mercury Dealers' "Follow Me to Bliss" push, Camelback Mountain Resort's postcards and InStyler's affiliate marketing.
 

US nonprofits add digital to holiday arsenal

November 09, 2009

With consumers' budgets already stretched thin by the recession, many nonprofit marketers are adding digital elements to their end-of-year fundraising efforts. For instance, United Way recently launched a partnership with Games that Give, a casual gaming site that gives consumers an avenue to donate to charity.
 

Podcast

DMNews' 30 Under 30

DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.

Click to view »

Today's lists and databases

Super D CD/DVD Insert Program

November 20, 2009

New insert program — Super D CD/DVD Insert Program — Direct Media Millard — Inserts are placed in shipments of CDs, DVDs, Blu-Ray disks and video games. Ordering households generally have an income of more than $75,000.
 

Self-improvement Segment

November 20, 2009

New list — Self-improvement Segment — Tri-Alpha Specialty Lists — This file contains consumers who are interested in their image and appearance, and are likely to be responsive to health and beauty products, exercise, dieting and weight loss offers, as well as a range of other self-improvement products and services. Average income is $79,000.
 

Donors To Homes of Charity - Catholic Appeal

November 20, 2009

New list — Donors To Homes of Charity - Catholic Appeal — Mary Elizabeth Granger & Associates — These former donors to Our Lady of Victory Homes of Charity have contributed to Catholic appeals supporting assistance with the care of troubled teenage boys and girls, children and adults with physical and mental disabilities and unwed mothers and their babies. They have also supported the National Shrine of Our Lady of Victory.
 

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