Today's News


Bordeaux positions its wines as young, affordable

November 17, 2009

Trying to reposition its products' brand image from old and expensive to young and affordable, the Bordeaux wine region of France is running a campaign called "Life Goes Better with Bordeaux." The effort incorporates an interactive Web site, display ads and social media along with in-store and event marketing to acquire younger customers.
 

Eyeblaster study touts online video's benefit in time

November 18, 2009

Visitors spend nearly twice as much time, an average of 60 seconds, hovering over rich media ads with video than rich media ads without video — which get an average of 30 seconds — according to a recent study conducted by Eyeblaster. The online advertising company analyzed more than 100 billion impressions from about 30,000 campaigns worldwide between the fourth quarter of 2008 through the third quarter of this year.
 

Home Skinovations launches national DRTV, Web initiative

November 18, 2009

Israel-based aesthetic device manufacturer Home Skinovations is running an integrated DRTV and Web campaign for its Silk'n SensEpil product, an at-home hair-removal device. The ads drive viewers to www.Silkn.com and the company's 1-877-DO-SILKN toll-free number. Tom Goslau, VP of marketing and business development for Home Skinovations, described the ads as "brand-response television."
 

UK-based Markco Media promotes CouponCodes4U.com in time for holiday e-commerce

November 18, 2009

Markco Media, a UK-based media and advertising company, will launch a paid search marketing campaign on November 19 to promote CouponCodes4U.com, the US counterpart to MyVoucherCodes.co.uk. Previously the site was only promoted through organic search engine marketing.
 

Focus USA releases sweepstakes list

November 18, 2009

Focus USA released the ActionBase EMAIL Entering To Win — Sweeps list to the market on November 17. This file contains users of sweepstakes Web sites on which they can enter and keep track of multiple contests.
 

Buyer's Guide

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From the Print Edition

Brand marketers rethink e-commerce

November 06, 2009

Manufacturers and brand marketers overhaul Web presence to reinforce digital presence, provide superior customer experiences, and drive additional sales.
 

TOOLBOX: E-commerce, CRM, e-mail, database

November 09, 2009

In this week's Toolbox, experts discuss how to personalize your e-commerce site before the holidays, online data exchanges, managing customer experience and sending highly personalized e-mails.
 

Podcast

DMNews' 30 Under 30

DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.

Click to view »

Today's lists and databases

Aaron's Sector Investors - Pacific Rim Email Addresses

November 18, 2009

New list — Aaron's Sector Investors - Pacific Rim Email Addresses — Infinite Media — This file contains international investors who seek out investment opportunities to increase their wealth and achieve their financial goals. They have a high net worth and a diverse portfolio that includes CDs, real estate, stocks, bonds, mutual funds and many speculative investments.
 

All Business Opportunity Seekers

November 18, 2009

New list — All Business Opportunity Seekers — American Name Services — This file contains individuals who have responded to an offer for a publication featuring entrepreneurial opportunities. They have paid an average of $25 to receive it.
 

Essential Health Acai Diet Product Buyers

November 18, 2009

New list — Essential Health Acai Diet Product Buyers — Macromark — This file contains individuals who want to lose weight. They have ordered Essential Healths' Acai Diet online. It is 71% female.
 

Classified




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