February 9, 2012

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News


UK-based Markco Media promotes CouponCodes4U.com in time for holiday e-commerce

November 18, 2009

Markco Media, a UK-based media and advertising company, will launch a paid search marketing campaign on November 19 to promote CouponCodes4U.com, the US counterpart to MyVoucherCodes.co.uk. Previously the site was only promoted through organic search engine marketing.
 

Omni Hotels doubles rewards on rooms booked online to draw members

November 17, 2009

New members of Omni Hotels' Select Guest loyalty program will receive double credits for stays booked on Omnihotels.com through the end of the year.
 

Ad noise can drown brand loyalty, says CMO Council study

November 17, 2009

Marketers often cite cutting through the clutter as the goal of a new campaign — but how many of those messages are perceived as clutter themselves by consumers? According to a poll from the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company, 41% of consumers say they would consider ending a brand relationship due to irrelevant promotions, and another 22% say they would definitely defect from the brand for that reason.
 

Lamps Plus plans holiday e-mail coupon effort delicately

November 17, 2009

For online retailer Lamps Plus, sending out coupons is a double-edged sword. The online retailer, which plans to send out a holiday e-mail coupon offer for Black Friday and Cyber Monday, has found that distributing coupons too often is not good for revenue. This holiday season, Lamps Plus is offering a coupon for $30 off of a $200 purchase to attract new customers.
 

ASPCA adds to database via pro-bono effort

November 16, 2009

Animal rights group ASPCA has added more than 1,000 e-mail addresses to its database since launching a lead-generation effort earlier this month. Lead-generation firm Pontiflex is executing the campaign pro-bono, after deciding to work on it instead of giving away free items at the Ad:Tech New York conference.
 

Merkle taps healthcare vet Baskin to lead new market research unit

November 12, 2009

CRM agency Merkle, which created healthcare and mobile groups this year, launched its market research practice on November 12. The division is a part of the company's Quantitative Solutions Group. The Columbia, MD-based company has hired Christine Baskin to lead the division as VP of market research.
 

Novartis $200 million integrated campaign promotes heartburn drug

November 12, 2009

Pharmaceutical company Novartis launched a $200 million integrated ad campaign, which includes a number of digital elements, on November 12 for over-the-counter heartburn drug Prevacid 24HR. The effort's digital elements include online ads that drive consumers to the prevacid24hr.com Web site on targeted portals like WebMD, as well as Yahoo and other lifestyle destinations.
 

Bass Pro Shops hires Transaction Wireless for mobile gift card program

November 12, 2009

Outdoor retailer Bass Pro Shops has tapped mobile commerce and marketing firm Transaction Wireless to create its first mobile gift card program, which will go live in next year's first quarter. When the mobile program launches next year, consumers will be able to customize online gift cards by incorporating personalized text, videos and voice messages.
 

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Column


Lead-management tactics that get results

Bill Nussey, CEO of Silverpop November 18, 2009

When it comes to lead management, you can't just roll the dice and expect to be successful. Even with today's powerful marketing automation technologies, process and strategy are essential to developing a strong lead-management program. To win big, you need planning, creativity and technology working in close concert with one another. Here are some key tactics that will help you engage prospects, move them through the pipeline and ensure that you beat out the competition.
 

DMNews' Essential Guide to Lists, Database Marketing & Data Services

The 2009 DMNews Essential Guide to Lists & Databases is now online

January 26, 2009

The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.
 


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