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Today's News


Guitar Center revises Web wish lists for holiday shopping season

November 17, 2009

Guitar Center has revamped its online wish list feature to allow musicians to personalize and share their lists of desired gifts for this holiday shopping season. Musicians can create an online "wish list poster" and personalize it based on their favorite music genres.
 

Online consumers heart Google again and show some love for Facebook in Forrester report

November 17, 2009

Search leader Google again topped the list of consumers' favorite online brands, with Yahoo and Amazon behind it, according to Forrester Research online brand analysis published November 16. Facebook, offered for the first time to participants as a choice, finished as the fourth choice.
 

Ad noise can drown brand loyalty, says CMO Council study

November 17, 2009

Marketers often cite cutting through the clutter as the goal of a new campaign — but how many of those messages are perceived as clutter themselves by consumers? According to a poll from the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company, 41% of consumers say they would consider ending a brand relationship due to irrelevant promotions, and another 22% say they would definitely defect from the brand for that reason.
 

Omni Hotels doubles rewards on rooms booked online to draw members

November 17, 2009

New members of Omni Hotels' Select Guest loyalty program will receive double credits for stays booked on Omnihotels.com through the end of the year.
 

Lamps Plus plans holiday e-mail coupon effort delicately

November 17, 2009

For online retailer Lamps Plus, sending out coupons is a double-edged sword. The online retailer, which plans to send out a holiday e-mail coupon offer for Black Friday and Cyber Monday, has found that distributing coupons too often is not good for revenue. This holiday season, Lamps Plus is offering a coupon for $30 off of a $200 purchase to attract new customers.
 

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From the Print Edition

Agencies can help mediate in b-to-b

Rich Carango, VP, Schubert Communications November 09, 2009

The business-to-business buying cycle is complex. B-to-b purchases involve three to four more decision makers today than in 2001. Analysts estimate that closing a b-to-b sale takes 20% longer today than a few years ago. Part of that increase is due to the exponentially larger number of marketing channels that are available. Even though more channels means more ways to reach buyers, they also increase the chance of a disconnect between marketing and sales.
 

Embrace crowdsourcing successfully

Matthew Greeley, CEO and founder, Brightidea.com November 09, 2009

Companies need to be smart about their innovation strategies and look at their innovation initiatives as a key brand touch point. Plenty of organizations have tried to implement an open innovation strategy of their own, yet how many truly succeed? Whether it's Chrysler Listens or Change.org, some organizations are still struggling to become effective. Without knowing the right methods and processes when launching open innovation initiatives, crowdsourcing can lose its potential for turning innovation into actionable ideas.
 

Podcast

DMNews' 30 Under 30

DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.

Click to view »

Today's lists and databases

S & S Worldwide Package Insert Program

November 17, 2009

New selects — S & S Worldwide Package Insert Program — Leon Henry — Inserts are included in packages of arts and crafts kits, supplies, educational and early learning products, sports equipment and games, party and novelty items.
 

Triple Play-Intergrated Media

November 17, 2009

New list — Triple Play-Intergrated Media — SMD Media Services — This file contains responsive consumers who opted in to receive offers via e-mail, postal and phone. These responders are consolidated from publishers, catalogers, surveys and online retailers.
 

Total Ailment File

November 17, 2009

New list — Total Ailment File — AccuData — The Total Ailment File houses a variety of self-reported ailment and prescription medication information that has been collected from consumer surveys. For additional targeting, each record on the Total Ailment File is attached to consumer demographic and lifestyle data.
 

Classified




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Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

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215-579-2070


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