November 26, 2008

Advertisement

Discover the power of Web 2.0 email marketing.
Take the 5 steps that lead to customer-centric campaigns delivering unrivaled results. Silverpop's "Web 2.0 Email Marketing" will show you how to fully utilize rich recipient data for strong customer engagement.

Download the white paper here.


News

Campaigner launches enhanced timing tool

Cara Wood February 19, 2008

E-mail marketing provider Campaigner launched a new feature today aimed at further automating client campaigns. The software, dubbed Workflows, allows deployment of targeted messaging at a specific time, date, event or action.
 

GourmetStation taps MailChimp for e-mail marketing

Mary Elizabeth Hurn February 19, 2008

Online food merchant GourmetStation has selected e-mail service provider MailChimp to take charge of its e-mail marketing programs. In addition to providing e-mail distribution, tracking and reporting, MailChimp developed a double opt-in registration process for GourmetStation.
 

Online marketing not necessarily the 'greenest' DM

February 18, 2008

If there has ever been an easy target for the green movement, it is the direct marketing industry. The sheer volume of paper, not to mention vehicle exhaust from land and air transportation, have encouraged advocacy groups to support do-not-mail lists or request that catalog­ers use recycled paper.
 

Reputation rings in e-mail partnerships

Dianna Dilworth February 14, 2008

As reputation has become an industry standard for e-mail marketers, more partnerships are being forged in the space. This week e-mail services firm Premiere Global Services Inc. teamed up with e-mail firms Message Systems and Return Path to aid in reputation services.
 

IRS spam hits inboxes: Message Labs

Dianna Dilworth February 13, 2008

Spammers are taking advantage of the approaching tax season with a new outbreak of fraudulent e-mails about taxes, according to e-mail services firm Message Labs. In January the e-mail firm noted that IRS related spam rose 10%, from just under 1% of spam to 6% of all spam.
 

DM News' Essential Guide to E-mail Marketing

Keep your e-mail safe from legal challenges

Zafar Khan, RPost February 19, 2008

If your company does business transactions via e-mail, you'll need to be sure that business-critical messages are treated, well, critically. While most e-mail users are not concerned about the electronic record they have created, it can serve as a critically important defense for business transitions, if properly managed.
 

The DMNews Essential Guide to E-mail Marketing is now online

October 29, 2007

The DMNews Essential Guide to E-mail Marketing is now available as a PDF. Click on the image or headline to download it.
 

Column


Mobile e-mail marketing 'musts' for 2008

John Doub, VP of Technical Services, e-Dialog February 19, 2008

It's time for US marketers to take heed of what European marketers have already learned: Mobile e-mail marketing is no longer a "future" opportunity. The onset of HTML e-mail enabled devices such as the Apple iPhone represents a flashpoint in the mobile e-mail market, and traditional mobile e-mail marketing will no longer be enough.
 

Lists and Databases


Catholic Leaders at their Parishes with Emails

February 20, 2008

E-MAIL - Trinity Direct - Description: This file contains individual names and e-mail addresses of pastors, priests, deacons and other religious leaders at Catholic parishes. This list is updated every three months and is compliant with FCC anti-spamming regulations. This list is a good acquisition tool for all Catholic magazines and organizations, as well as related nonprofits, trying to reach Catholic parishes with their mission and goals.
 



Advertise
For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com

Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here.

Unsubscribe
To unsubscribe from DMNews Email Marketing Weekly click here.

You are subscribed as: %%EMAIL%%

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com

All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2008 Haymarket Media Inc.