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Free White Paper: Six Steps to Maintaining a Positive Reputation
in 2010
by Megan Ouellet | Download Now
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Deliverability remains the number one concern for email marketers, and it all begins with a positive reputation. ISPs are moving toward an engagement-based reputation measurement so it's more important than ever for you to follow email best practices.
Listrak, an enterprise engagement solutions and services providers, has published a white paper detailing six steps you can take in 2010 to ensure your emails are delivered to the inbox intact, including:
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List acquisition |
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List hygiene |
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Follow frequency best practices |
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Monitor list delta |
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Authenticate your emails |
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Accreditation and certification |
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| "If a marketer's success is measured on the size of his or her list instead of its performance it can lead to bad acquisition practices, which will lead to a poor reputation and deliverability." |
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