February 9, 2012

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News


Borders launches free Wi-Fi in customer loyalty push

November 11, 2009

Borders is using free Wi-Fi service, as well as other initiatives, to differentiate itself from competitors and increase membership in its loyalty program this holiday shopping season.
 

Hilton debuts first US iPhone, iPod Touch apps

November 11, 2009

Hilton Worldwide will launch iPhone and iPod Touch applications for seven of its hotel chains by the end of this year. It is the first time the company has used the channel in the US. The free apps for the Hilton and DoubleTree brands launched November 10.
 

NetSuite, InsideView partner on social CRM

November 10, 2009

Software providers NetSuite and InsideView are partnering to make InsideView's social media information available through NetSuite's cloud CRM platform. The companies announced the deal November 10. Discussion leading to the partnership began in May, with both companies saying that their clients wanted more social media-related insight.
 

Gap launches pilot loyalty program in Vancouver

November 10, 2009

This month, clothing retailer Gap launched a pilot loyalty program in the Vancouver, BC area. Once consumers opt-in, the program known as Sprize tracks purchases via a card swiped at checkout. If the price of any of the purchased items from the store drops within 45 days of the purchase, the customer will be credited the difference to his or her Sprize card.
 

Alterian reports 40% increase in first-half earnings

November 09, 2009

Analytics firm Alterian reported revenue of $24.1 million for the first half of fiscal 2009, a 40% increase from the first half of last year. This included a 44% growth rate in North America, up from a 19% growth rate this time last year.
 

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Column


Can analytics software help you write stronger Web copy?

Brett Zucker, CTO of Bridgeline Software, and Bob Bly, freelance copywriter November 05, 2009

Forrester Research says that the effectiveness of conventional stand-alone web analytics software is limited by the "action chasm." The action chasm is the delay in action between when an analytics report is generated vs. when it is read, reviewed and acted upon. The longer the delay between metric measurement and corrective action, the more money you leave on the table.
 

30th Anniversary

DMNews 30th

Do not miss the opportunity to market your services, align your brand and celebrate your industry through the publication that has covered it from its inception. The DMNews 30th anniversary issue closes November 13, so reserve your space today and be a part of the highly anticipated edition of the leading direct & digital marketing publication, DMNews.
To find out more and reserve space, please contact Sammy Patel at 646.638.6171 or Sammy.patel@dmnews.com

Deadline is this Friday!


DMNews' Essential Guide to Lists, Database Marketing & Data Services

The 2009 DMNews Essential Guide to Lists & Databases is now online

January 26, 2009

The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.
 

Buyer's Guide

Don't miss the opportunity to ensure that your company is listed in the 2010 DMNews Buyer's Guide.

DMNews' Buyer's Guide is a one-stop shop that provides marketers with all the products and services they need right at their fingertips. - 8,000 of the leading direct marketers receive the annual Buyer's Guide in the mail - 117,000 monthly unique visitors of DMNews.com have unlimited access to the Buyer's Guide online Brand your company and generate leads from this elite audience by taking advantage of a variety of options to ensure your company stands out. To find out more and reserve your space today, please contact Tori Truong at 646.638.6176 or at Tori.Truong@haymarketmedia.com

Deadline is this Friday!


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BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup

DMNews Caples Community

DMNews Data Management Survey

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