What do you get when you bring 500 media executives to a low-lit Manhattan nightclub at 3:30 on a Wednesday afternoon? Apparently a new bar for Internet advertising, compliments of Google and YouTube.
WPP's GroupM, a media investment management organization, has announced plans to consolidate and restructure its global search marketing operations. The changes will take place immediately, the company said.
As part of a series of recently announced steps to improve the overall customer experience, eBay will be improving the search functionality on its site this year. "The onsite experience hadn't kept up with buyer expectations," said Usher Lieberman, senior communications manager at eBay, about moves which include a reduction in the fee for listing items and a fee increase when an item is sold.
IAC's Citysearch and AOL announced today that they had struck a deal to share Citysearch's local content and pay-per-performance ad network with AOL's network of sites. "It's a win-win situation," said Chris Spanos, director of search verticals at AOL. "We get to provide a better user experience and improve the monetization of those properties."
In order to give users more geographical flexibility when searching its free online classified listings, Hoobly has added a radius search feature to its site. In addition to searching by city, state, country or everywhere, the new feature will enable Hoobly users to select a city and then zoom in or out of that location within five to 500 miles.
Poynt, an instant messenger-based local search service developed by Multiplied Media, has gone live on the AOL Instant Messenger (AIM) network. The search service is already available on Windows Live Messenger.
Lindsay Blankenship, Avenue A | Razorfish February 19, 2008
All marketers with an inbound call channel should employ some method to incorporate phone leads and sales into the success metrics of their search campaigns. Developing a system that is right for your company and integrating it into your current campaigns will bring your reporting and optimizations full circle, provide a more accurate picture of the ROI driven by your search campaigns and enable better investment decisions.
The DMNews Essential Guide to Search Engine Marketing
Perhaps the best way to learn about search engine marketing is to go to the search leader itself — Google. DMNews spoke to Adam Lasnik, the first person to be a search evangelist at Google. He joined the company in 2006. Lasnik shared his take on a variety of search-related topics, including tools to improve a site's visibility. Here are some highlights from the discussion.
