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Today's News


IBM releases e-commerce platform for social media, mobile integration

November 11, 2009

IBM has released WebSphere Commerce 7, the latest version of its e-commerce platform, which includes integration with social media and mobile. The overarching goal of the platform is to create a more personal experience at the consumer level.
 

Reader's Digest Association reshuffles marketing operations, names US CMO

November 10, 2009

As part of its effort to emerge from Chapter 11 bankruptcy protection, Reader's Digest Association has reorganized its marketing structure and named a CMO for the US. The company named Lisa Karpinski its US CMO, responsible for marketing strategies across the company's brands. Based in Milwaukee, she will oversee marketing team members for all US titles.
 

NetSuite, InsideView partner on social CRM

November 10, 2009

Software providers NetSuite and InsideView are partnering to make InsideView's social media information available through NetSuite's cloud CRM platform. The companies announced the deal November 10. Discussion leading to the partnership began in May, with both companies saying that their clients wanted more social media-related insight.
 

Constant Contact launches iPhone app for e-mail marketing

November 10, 2009

Constant Contact, an e-mail and digital marketing firm, has released QuickView, an iPhone application for marketers to manage e-mail campaigns via mobile device. Marketers can use the app to access contact lists and view campaigns and reports on the iPhone. The firm created the platform in response to customer demand.
 

Gap launches pilot loyalty program in Vancouver

November 10, 2009

This month, clothing retailer Gap launched a pilot loyalty program in the Vancouver, BC area. Once consumers opt-in, the program known as Sprize tracks purchases via a card swiped at checkout. If the price of any of the purchased items from the store drops within 45 days of the purchase, the customer will be credited the difference to his or her Sprize card.
 

30th Anniversary

DMNews 30th

Do not miss the opportunity to market your services, align your brand and celebrate your industry through the publication that has covered it from its inception. The DMNews 30th anniversary issue closes November 13, so reserve your space today and be a part of the highly anticipated edition of the leading direct & digital marketing publication, DMNews.
To find out more and reserve space, please contact Sammy Patel at 646.638.6171 or Sammy.patel@dmnews.com

Deadline is this Friday!

From the Print Edition

Sports themes score for b-to-b

November 09, 2009

Business-to-business technology marketers have found that their audience of business decision makers responds well to entertaining messaging as a way to cut through the current economic malaise.
 

Creative solutions from New England Lincoln Mercury Dealers, Camelback Resort, InStyler

November 09, 2009

Keith Loell, executive creative director at Draftfcb, on New England Lincoln Mercury Dealers' "Follow Me to Bliss" push, Camelback Mountain Resort's postcards and InStyler's affiliate marketing.
 

Buyer's Guide

Don't miss the opportunity to ensure that your company is listed in the 2010 DMNews Buyer's Guide.

DMNews' Buyer's Guide is a one-stop shop that provides marketers with all the products and services they need right at their fingertips. - 8,000 of the leading direct marketers receive the annual Buyer's Guide in the mail - 117,000 monthly unique visitors of DMNews.com have unlimited access to the Buyer's Guide online Brand your company and generate leads from this elite audience by taking advantage of a variety of options to ensure your company stands out. To find out more and reserve your space today, please contact Tori Truong at 646.638.6176 or at Tori.Truong@haymarketmedia.com

Deadline is this Friday!

Podcast

DMNews' 30 Under 30

DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.

Click to view »

Today's lists and databases

FranklinCovey PIP Envelope

November 10, 2009

New insert program — FranklinCovey PIP Envelope — Stanton Direct Marketing — Inserts appear along with purchases of organization and productivity tools such as planners, binders, totes and carrying cases. Average order is $60, average income of buyers is $75,000.
 

Bankruptcy Discharges

November 10, 2009

New list — Bankruptcy Discharges — Dunhill International List Co. — This file contains consumers who have filed for bankruptcy and had the bankruptcy discharged. Suggested usage includes debt relief offers.
 

Daily New Phone Connects

November 10, 2009

New list — Daily New Phone Connects — Practical Marketing — This file contains new phone connections. It is updated daily. Suggested usage includes lawn maintenance, home alarms, magazines and newspapers.
 

Classified




THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

NEW YORK CITY
Fulfillment Manager $90K
Customer Service Manager $75K
Online Marketing Manager $85K
Merchandising Manager $85K
Direct Marketing Manager $75K

LONG ISLAND
Marcom Manager-B-B $115k
Marketing Manager-TradeShow $115k

CENTRAL NEW JERSEY
Sr. Marketing Manager $70K

PHILADELPHIA
Online Marketing Manager (Retention)
Affiliate Marketing Manager

SAN FRANCISCO
Mobile Marketing $150K +

BOSTON METRO
Direct Mail Production Specialist $50k
Catalog Product Manager $80k
Account Exec-Client Services $50k
Sr. Account Exec-Client Services $65k
Account Manager-Client Services $65k
Account Director Client Services $100k

CONNECTICUT
Call Center- Supervisor $50k
Direct Mail/ CRM Manager $85k

VIRTUAL
Biz Dev/Sr. Sales Executive $100k







For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300.




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




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