Today's News


Google buys AdMob for $750 million

November 09, 2009

Google has agreed to acquire AdMob, a mobile display ad network, in an all-stock deal valued at $750 million. Susan Wojcicki, VP for product management, and Vic Gundotra, VP of engineering, said on Google's company blog on November 9 that "this acquisition will enhance Google's existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice."
 

Postal Service announces mix of price cuts, increases for 2010

November 09, 2009

Less than a month after the US Postal Service announced it will not raise rates for 2010 on its "market dominant products," a category that includes services used largely by direct mailers and publishers, the agency revealed a mix of increases and rate cuts on other services for next year.
 

Visa integrated campaign ties to Vancouver Olympic Games

November 09, 2009

Visa is conducting an integrated campaign for the 2010 Olympic Games in Vancouver to urge consumers to use the company's credit and debit cards while traveling there. The effort builds on Visa's effort for the 2008 Beijing Olympic Games, which used the tagline, "Go World."
 

Alterian reports 40% increase in first-half earnings

November 09, 2009

Analytics firm Alterian reported revenue of $24.1 million for the first half of fiscal 2009, a 40% increase from the first half of last year. This included a 44% growth rate in North America, up from a 19% growth rate this time last year.
 

Kroll releases motorsport list

November 09, 2009

Kroll Direct Marketing introduced the Motorsport Marketing Subscriber Masterfile list to the market November 5. This file contains automotive enthusiasts that read 'Classic Motorsports' and 'Grassroots Motorsports' magazines.
 

30th Anniversary

DMNews 30th

Do not miss the opportunity to market your services, align your brand and celebrate your industry through the publication that has covered it from its inception. The DMNews 30th anniversary issue closes November 13, so reserve your space today and be a part of the highly anticipated edition of the leading direct & digital marketing publication, DMNews.
To find out more and reserve space, please contact Sammy Patel at 646.638.6171 or Sammy.patel@dmnews.com

Deadline is this Friday!

From the Print Edition

Brand marketers rethink e-commerce

November 06, 2009

Manufacturers and brand marketers overhaul Web presence to reinforce digital presence, provide superior customer experiences, and drive additional sales.
 

Should mobile efforts focus on the iPhone?

November 09, 2009

Apple is actively promoting the wide range of applications available for its iPhone. Two experts take sides on whether to focus on that device or a number of smartphones.
 

Buyer's Guide

Don't miss the opportunity to ensure that your company is listed in the 2010 DMNews Buyer's Guide.

DMNews' Buyer's Guide is a one-stop shop that provides marketers with all the products and services they need right at their fingertips. - 8,000 of the leading direct marketers receive the annual Buyer's Guide in the mail - 117,000 monthly unique visitors of DMNews.com have unlimited access to the Buyer's Guide online Brand your company and generate leads from this elite audience by taking advantage of a variety of options to ensure your company stands out. To find out more and reserve your space today, please contact Tori Truong at 646.638.6176 or at Tori.Truong@haymarketmedia.com

Deadline is this Friday!

Podcast

DMNews' 30 Under 30

DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.

Click to view »

Today's lists and databases

Air, Rail, Sea and Transportation

November 09, 2009

New list — Air, Rail, Sea and Transportation — Bethesda List Center — This file contains executives in transportation. They are responsible for shipping people, packages and cargo.
 

Levenger Z24

November 09, 2009

New list — Levenger Z24 — Belardi/Ostroy ALC — This file contains buyers of stationery and other office products. Prospects are generally between 35 and 66 years of age with a median household income of $75,000. Average order is $135.
 

Retail Promotional Product Buyers From New Century Direct

November 09, 2009

New list — Retail Promotional Product Buyers From New Century Direct — The Information Refinery — This file contains catalog and online buyers of promotional products for retail stores. Products purchased include signs, merchandise displays, banners, shelving items, pegboard, bags, boxes, hangers and security products.
 

Classified




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