Hewlett-Packard, a marketer that has moved 40% of its ad budget to the digital space, is beta-testing i-catcher, a behavioral tool that it plans to launch in March 2010. I-catcher charts consumers' attention to each piece of content on a Web page. Some HP customers are using the product in beta, but the company would not reveal the identity of those clients.

Bob Evans Restaurants and Food Products has named Brunner its advertising agency of record. The multimillion dollar account was won following a competitive review. The incumbent agency was Chicago Creative Partnership.

Arandell, a printer with catalog clients including Target, Macy's and Neiman Marcus, has added BCC Software's Mail Manager Full Service platform to increase its compatibility with the Intelligent Mail Barcode.

Global payment company MoneyGram International has launched its MoneyGram Rewards program in Canada. The program currently runs in the US, Germany, Spain and France. Users can sign up for the program by phone, Web or at an agent location. Users receive a loyalty card that tracks the number of money transfers the user completes. Users receive a 5% discount on the money transfer fee for the third through fifth transfers and a 10% discount on the sixth transfer and any thereafter.

A troubled 2009 has seen cutbacks and ad budget freezes across all industries. Both consumers and executives have dithered in purchase decisions, absorbing information, coupons, custom content, product reviews, free trials and freebies before signing the check or invoice.

Third-quarter earnings for the "big four" advertising holding companies were dismal year over year, yet experts queried by DMNews painted a rosier picture for digital advertising — because it shows ROI.

Email Data Source last week debuted a Twitter monitoring tool at the Ad:tech trade show in New York. The platform will be available to clients, with plans to market it to prospects as well.

New list — Amerilist Online Buyers — Amerilist — This file contains individuals who have indicated that they regularly purchase products online.

New list — Alter Communications Masterfile — Statlistics — This file contains a well-to-do audience with an average income of $132,000 and an average net work of more than $800,000. These are loyal subscribers to the Baltimore Jewish Times, Chesapeake Life and Style Magazine.

New list — LearnCom Masterfile — TriMax Direct — This file contains key decision makers in training, human resources, sales and marketing. They represent most of the Fortune 1000 as well as midsize companies. They are buyers of video and CD-ROM programs, video based courses, e-learning titles, books and CD-ROM sources from LearnCom.