Today's News


Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases

Carol Krol November 05, 2009

With Thanksgiving falling late in November, consumers will start shopping prior to so-called Black Friday and Cyber Monday, according to Experian's data analysis. Those days mark the start of the Holiday shopping season.
 

Lovemoney.com hires StrongMail for e-mail marketing

Dianna Dilworth November 05, 2009

Lovemoney.com, a personal finance Web site based in the UK, has selected StrongMail to power its e-mail marketing.
 

E-commerce down 2% in Q3: Outlook for holiday season sunnier

Cara Wood November 05, 2009

US online retail spending totaled $29.6 billion in Q3 2009, according to a e-commerce sales estimate released on November 5 by ComScore. The period, down 2% versus a year ago, was the second in online shopping history in which sales figures had a downward trend in consecutive quarters. However, the projections for the holiday season are healthier.
 

Focus USA releases insurance list

November 05, 2009

Focus USA released the ActionBase Auto Insurance Renewal Dates list to the market November 4. This file includes postal and phone records of auto owners by the month their auto insurance is due to expire.
 

From the Print Edition

DMNews chats with Amy Kennedy, VP of marketing at Wine.com

DMNews chats with Amy Kennedy, VP of marketing at Wine.com

October 26, 2009

DMNews speaks with Amy Kennedy, VP of marketing at Wine.com, about the evolution of the e-commerce site's product recommendations
 

Mail is the workhorse of b-to-b marketing

October 26, 2009

Business-to-business marketers seeking hard-to-reach prospects and looking to address their pain points and know that direct mail provides key benefits as part of an integrated campaign. Four experts share how it's done
 

Podcast

DMNews' 30 Under 30

DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.

Click to view »

Today's lists and databases

Diabetic Health Care Product Buyers

November 05, 2009

New list — Diabetic Health Care Product Buyers — Dataline — This file contains buyers who have purchased diabetic medical supplies and health care products through catalogs and the Internet. More than 50% of this consumer group consists of buyers who are 65 years of age or older.
 

Black Friday Freaks — Women Who Spend Big on their Holiday Shopping

November 05, 2009

New list — Black Friday Freaks — Women Who Spend Big on their Holiday Shopping — VeraData — This file contains women who have responded to surveys and/or indicated via social networking sites that they will not limit their holiday spending even in a down economy. These bargain hunters are going to take advantage of holiday discounts. Their average income is $59,000.
 

High Income Financial Newsletter Subscribers

November 05, 2009

New list — High Income Financial Newsletter Subscribers — Name Finders — This file contains qualified investors who registered online to receive financial newsletters ranging in price from $50 to $600.
 

Classified




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203 319-4300

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Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

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215-579-2070


Or visit our website:
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