Now that Microsoft's and Google's partnerships with Facebook and Twitter are official, search is on its way to becoming the new kind of search engine that Bing promised at its launch.
Email Data Source said it will reveal a Twitter monitoring tool on November 4 at the AdTech trade show in New York. The e-mail data analysis firm will incorporate the Twitter-measurement tool with its existing e-mail analytics tool. The platform will be available to clients, with plans to market it to prospects as well.
High-end fashion brand Lacoste is running its first all-digital campaign in the US in time for the holiday shopping season. Called "Momentum," the effort includes an interactive Web site, which consumers can use to create their own music videos with kaleidoscopes of Lacoste labels, images of its winter fashion collection and upbeat original dance music. Visitors can also view videos made by other users.
Hospitality franchiser Choice Hotels has tasked text analytics software provider Clarabridge with collecting and processing nearly 1 million customer comments in order to improve service and customer lifetime value. The hotel chain, which includes brands such as Comfort Inn, MainStay Suites and Econo Lodge, has renewed its emphasis on the quality of rooms across brands.
Samsung, conducting a test for more than six months on BestBuy.com, found that it could increasingly interact with consumers via a "Mr. Samsung" expert who answers consumers' questions on the retail site. The company discovered that consumers tend to view products more often after interaction with Mr. Samsung, says Kris Narayanan, director of integrated marketing at Samsung Electronics America.
Expedia CruiseShipCenters will launch an online booking tool in December aimed at growing the brand's customer base and building consumer loyalty. The brand is using an e-mail effort to promote it. The company will launch the tool in time for cruise-booking season, traditionally January and February.
SMS is more than a teenage communication technology; it can and should be a critical part of the marketing communications mix. The direct and brief nature of SMS (each SMS message permits a maximum of 160 characters, including spaces), allows marketing teams to deliver concise, targeted messages that customers will actually opt-in to receive.
The DMNews Essential Guide to Search Engine Marketing
David Berkowitz, director of emerging media and client strategy, 360i
While the vision of search activity reaching past the desktop has been around for a while, the proliferation of mobile devices and new technologies makes "anytime, anywhere" search easier. Marketers may not need all of them, but it's increasingly crucial to be aware of the disparate ways to reach consumers when, where, and how they search.
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