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Dear Online Marketer,
In today's economic environment, budgets are being cut left and right so that companies can manage their spending more effectively. Whether you are seeking to convince your boss to free up more budget for analytics software or seeking to protect your current budget, this webinar will arm you with five questions you should be able to answer to tell the right analytics story in your organization.
Learn how to build the case for high-ROI analytics today by:
- Defining your critical metrics
- Learning what factors drive your metrics
- Effective strategies to engage upper management
Join Mark Coleman of Ford and Bret Gunderson of Omniture as they jointly discuss how to dismiss and eliminate analytics budget scrutiny.
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