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Food- and animal-safety product maker Neogen will launch a business-to-business loyalty program for veterinarians next month. Specifically focused on its equine prescriptions, the program will give a rebate of up to 6% to vets who purchase those items. The program will run from November 1 through next February.
Cloud computing firm Salesforce.com and Adobe have partnered to offer a joint data platform incorporating the Force.com platform and Adobe's Flash technology. This is the first time Salesforce.com has partnered with another company on a product. Financial terms of the deal were not disclosed.
Healthcare companies know an open dialogue with consumers can increase loyalty, so loyalty programs have been an effective tactic ever since pharma companies began marketing to consumers.
In an effort to attract the growing economic might of Hispanics living in the US, the NBA this month launched Éne-bé-a, a multichannel marketing campaign.
David Danziger, senior manager of innovation at Acxiom October 28, 2009
Everybody talks about using multiple channels to reach consumers. Unfortunately, discussing it and doing it - successfully, anyway - are two very different things. Let's look at the fiction, the reality and the undeniable future of multichannel marketing.
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