November 23, 2009

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Today's News


Responsys to acquire Smith-Harmon

Dianna Dilworth

E-mail marketing firm Responsys has agreed to acquire digital marketing consultancy Smith-Harmon in a part-cash, part-stock deal. Financial terms of the agreement, which is expected to close next month, were not disclosed. For the near future, Smith-Harmon will continue to operate as an independent brand, known as "Smith-Harmon, a Responsys company."
 

Youth basketball finds an online home on iHoops.com

Mary Elizabeth Hurn

IHoops, the official joint youth basketball initiative of the NBA and NCAA, has launched iHoops.com, the online hub for parents, players, coaches, officials and administrators of youth basketball programs nationwide.
 

Neogen launches b-to-b loyalty program for veterinarians

Mary Elizabeth Hurn

Food- and animal-safety product maker Neogen will launch a business-to-business loyalty program for veterinarians next month. Specifically focused on its equine prescriptions, the program will give a rebate of up to 6% to vets who purchase those items. The program will run from November 1 through next February.
 

GSI Commerce acquires private sale site RueLaLa.com

Chantal Todé

E-commerce services provider GSI Commerce has agreed to acquire Retail Convergence, operator of private sale e-commerce site RueLaLa.com, for up to $350 million. The transaction includes a $180 million pay out at the closing of the deal and an earn-out of up to $170 million based on Retail Convergence's performance in fiscal year 2012.
 

Infocus awarded accountant list

The Institute of Management Accountants awarded Infocus management of its member list October 27. The previous list manager was Aggressive List Management.
 

From the Print Edition

Economy has affected ROI definition

Economy has affected ROI definition

Ken Dec, SVP of business development, Mercury Media

Welcome to "Patient Critical: Madison Avenue," where new and legacy media vehicles struggle to capture declining advertising dollars, deliver ROI and answer the question: What marketing media are worth saving? Digital media may have set the bar for sales-attribution reporting, but today, that's not enough. Delivering ROI requires an understanding of how all media work together and how spends should shift holistically to achieve the greatest net impact for a client.
 
Don't let TSR changes affect your brand

Don't let TSR changes affect your brand

Mark Friedman, chief marketing and business development officer, SoundBite Communications

The amended Telemarketer Sales Rule (TSR) from the Federal Trade Commission says that automated sales communications can be delivered only to recipients who have provided their "express written consent" to receive them. Having an existing business relationship will no longer be sufficient approval for organizations to attempt to sell goods or services via an automated phone call.
 

Web Weekly

Five Questions for: Matt Langie, senior director of product marketing at Omniture

Five Questions for: Matt Langie, senior director of product marketing at Omniture

Dianna Dilworth

Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership
 

Today's lists and databases

Smart Shield Financial Protection Membership Buyers

New list — Smart Shield Financial Protection Membership Buyers — Gnames Media Group — This file contains buyers of the Smart Shield Financial Protection Program, a financial, credit, and legal program designed to help consumers deal with financial challenges such as debt settlement, mortgage mitigation, credit counseling, legal issues and taxes. Members pay $19.95 each month and most payments are electronic withdrawal from either a checking or savings account. All buyers have filled out a short form on-line providing name, address and phone number.
 

Grassroots Motorsports Magazine

New list — Grassroots Motorsports Magazine — Kroll Direct Marketing — This file contains hot rod enthusiasts who are well-educated with a large amount of disposable income. These subscribers purchase high-performance vehicles, tires and aftermarket parts often. The average age is 35. More than 87% have an annual income over $75,000 and 31% have an annual income over $125,000. More than 80% own three or more cars. These prospects are 95% male.
 

Federal Financial Group Wealth Builders

New list — Federal Financial Group Wealth Builders — Geon Media Group — This file contains individuals who use Federal Financial Group's 7-Step Plan for financial independence. Suggested usage includes business, real estate, investment opportunity, seminars, financial planning and insurance offers.
 

Classified




THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

NEW YORK CITY
Fulfillment Manager $90K
Customer Service Manager $75K
Online Marketing Manager $85K
Merchandising Manager $85K
Direct Marketing Manager $75K

LONG ISLAND
Marcom Manager-B-B $115k
Marketing Manager-TradeShow $115k

CENTRAL NEW JERSEY
Sr. Marketing Manager $70K

PHILADELPHIA
Online Marketing Manager (Retention)
Affiliate Marketing Manager

SAN FRANCISCO
Mobile Marketing $150K +

BOSTON METRO
Direct Mail Production Specialist $50k
Catalog Product Manager $80k
Account Exec-Client Services $50k
Sr. Account Exec-Client Services $65k
Account Manager-Client Services $65k
Account Director Client Services $100k
CONNECTICUT
Call Center- Supervisor $50k
Direct Mail/ CRM Manager $85k
VIRTUAL
Biz Dev/Sr. Sales Executive $100k







For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300.




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com

In This Issue

30th Anniversary

DMNews 30th

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DMNews on LinkedIn

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CLICK HERE to nominate
someone today

Caples Community

BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup

DMNews Caples Community

Agency Business Report

Click below to view all agency profiles

DMNews Agency Business Report


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