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Free Webinar: "Best Practices for Proving Marketing's Value"
Laura Patterson | November 4, 1:00 ET
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The pressure on marketing to show its impact on the business, demonstrate accountability and communicate its value isn't going away. Marketers have embarked on the journey of measuring marketing effectiveness, efficiency and contribution.
Join this exclusive webinar as Laura Patterson from VisionEdge Marketing discusses four best-in-class ideas marketers have adopted to become a performance-driven organization.
Bio: Patterson's marketing and sales career spans nearly 30 years having worked for both large public companies such as State Farm and Motorola and as well as start ups. In 1999 she co-founded VisionEdge Marketing, a data-driven metrics based strategic and product marketing company that specializes in improving marketing performance and helping organizations create a competitive advantage designed to attract, secure and retain profitable customers.
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