DMNews Whitepaper of the Day - 10/27/09 - Omniture

Are You Managing Keywords to CTR Alone?

5 Tips to Make You More Effective
with Your Ad Dollars

Dear Online Marketer,

Are you paralyzed by the large volume of keywords that you are working with on a weekly basis? Do find that one of your largest challenges as a search marketer is simply having enough time to both analyze and manage your keywords? If so, you're not alone. And rest assured, there is hope.
Please join Mike Deckman, Marketing Manager at Vintage Tub & Bath, as he reviews how he moved from data paralysis to data analysis. He covers:

How to manage large keyword lists
How to make profitable decisions using deep-funnel metrics
How to close the revenue gap with micro-conversions.

Stefan Tornquist, Research Director at MarketingSherpa, also shares 5 best practices from the Search Benchmark guide that will help you increase your ROI by focusing on the most effective and proven tactics. If spending more time on revenue-generating areas is critical for your success, this webinar will be well worth your time today.

DOWNLOAD NOW

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