RightNow Technologies has added new capabilities to RightNow Retail, an on-demand CRM offering deployed by retailers including Cabela's. "There's a huge focus on the customer experience, and the real question in the industry right now is, 'Are my customer service and CRM working?'" said Suzy Meriwether, industry solutions manager for RightNow. "If you don't get feedback, how will you gauge the job you're doing?"
Siperian Inc. has been selected to help Vhi Healthcare manage its customer data and customer relationships. Vhi, which provides private medical insurance to 1.57 million members, will deploy Siperian MDM Hub in an effort to reduce call center response times and better tailor its upgrade and cross-sell offers to clients.
Newgistics Inc. has acquired Cornerstone Shipping Services in a bid to extend its shipping and shipping logistics capabilities. Newgistics uses a logistics- and data-based method to manage returns processes for online and catalog retailers including Neiman Marcus and J. Crew.
Publicis Groupe Media's recent partnership with Rapt Inc. will bring a suite of analytic tools to its digital media agencies: Starcom MediaVest Group, ZenithOptimedia Group and Digitas. By providing supply, demand and value data on digital inventory the holding company hopes to change the buying process.
SugarCRM held its annual conference last week and took the opportunity to unveil new products, a new board member and its latest round of venture capital funding — as well as an ambition to one day take the company public.
Angie Hirata, Maximizer Software February 13, 2008
E-mail has become the prevalent tool to reach customers anywhere, anytime. It now surpasses TV for most time spent viewing. So how can small and midsize businesses (SMBs) reach customers and continue to increase the response rate to effectively compete with e-mail inbox clutter? Companies have to capture attention with personalized, relevant content.
DM News' Essential Guide to Lists, Database Marketing & Data Services
Caroline Byrne, Winterberry Group February 13, 2008
In a time of growing marketing complexity and weakening economic health, marketers increasingly rely on their list and data providers to play a strategic role in the adoption and development of integrated marketing programs.
