February 8, 2012

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Inbox Insider

Inbox Insider: Airlines ease flying with e-mails for CRM

October 27, 2009

I've been flying a lot this month, both for vacation and business, and e-mail updates for upcoming flights have made the experience smoother.
 

News

Zrinity partners with Pivotal Veracity for e-mail deliverability

October 27, 2009

E-mail marketing services firm Zrinity is partnering with Pivotal Veracity to add its deliverability services to Zrinity business-to-business offerings. The partnership, reached earlier this month, comes as Zrinity is looking to connect data with better deliverability in real time.
 

Dianna Dilworth talks with Sony, Datran

October 26, 2009

Gerard Lo Monaco, VP of technology and operations at Sony, and Sean O'Neal, chief revenue officer at Datran Media, discuss Sony's approach to e-mail marketing and holiday plans for e-mail.
 

Loyalty takes flight at JetBlue

October 26, 2009

JetBlue's director of loyalty marketing and partnerships, Dave Canty, discusses how the TrueBlue program has evolved to meet customers' needs.
 

Nike uses e-mailed viral video to promote Human Race challenge

October 22, 2009

Nike is promoting its annual Human Race series of 10K races, which take place October 24, by calling consumers to run in the races via a viral e-mail campaign with user-generated video. The goal of the campaign, which began in mid-September, is to increase registration for the Nike race.
 


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Opinion

Guide customers through the sale with meaningful content

Betsy Miller, director of marketing at Blueport Commerce October 28, 2009

The right e-mail at the right time can be a powerful touch point with your customer. At its best, meaningful e-mail content can complement the salesperson in-store and extend the reach of their relationship with customers.
 

From the 2008 DMNews Essential Guide to E-mail Marketing

The 2009 DMNews Essential Guide to Email Marketing is now online

October 27, 2009

The 2009 DMNews Essential Guide to Email Marketing is now available for $19.95 as a pdf. Click above to download.
 

eBay wins e-mail bid

October 27, 2009

Auction site eBay's steady focus on deliverability in its e-mail strategy is achieved through attention to authentication, reputation and relevancy.
 

Lists and Databases

Dedicated Charitable Donors

October 26, 2009

New list — Dedicated Charitable Donors — Robertson Mailing List Company — This file contains donors to conservative and/or Republican organizations. A high percentage are seniors.
 

Caples Community

BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup

DMNews Caples Community



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