DMNews Email Marketing Weekly - 10/28/09

November 18, 2009

Advertisement

Benchmark Study: How Social Sharing Extends Email Reach

Have questions about social sharing and email? Download Silverpop's latest benchmark study which offers unique insight into how social sharing extends
email reach.
Receive your free copy today!

Inbox Insider

Inbox Insider: Airlines ease flying with e-mails for CRM

Dianna Dilworth

I've been flying a lot this month, both for vacation and business, and e-mail updates for upcoming flights have made the experience smoother.

News

Zrinity partners with Pivotal Veracity for e-mail deliverability

Dianna Dilworth

E-mail marketing services firm Zrinity is partnering with Pivotal Veracity to add its deliverability services to Zrinity business-to-business offerings. The partnership, reached earlier this month, comes as Zrinity is looking to connect data with better deliverability in real time.

Dianna Dilworth talks with Sony, Datran

Gerard Lo Monaco, VP of technology and operations at Sony, and Sean O'Neal, chief revenue officer at Datran Media, discuss Sony's approach to e-mail marketing and holiday plans for e-mail.

Loyalty takes flight at JetBlue

Dianna Dilworth

JetBlue's director of loyalty marketing and partnerships, Dave Canty, discusses how the TrueBlue program has evolved to meet customers' needs.

Nike uses e-mailed viral video to promote Human Race challenge

Dianna Dilworth

Nike is promoting its annual Human Race series of 10K races, which take place October 24, by calling consumers to run in the races via a viral e-mail campaign with user-generated video. The goal of the campaign, which began in mid-September, is to increase registration for the Nike race.

Increase Customer Sales with Email Marketing

Free Trial for DM News Subscribers - Send email newsletters, coupons and sales announcements to your customers with award-winning email marketing from VerticalResponse. Quickly and easily send emails in minutes - no technical expertise needed! Choose from hundreds of customizable templates and stand out from your competition. Grow your business with email marketing from VerticalResponse. Sign up for your Free Trial today!

Opinion

Guide customers through the sale with meaningful content

Betsy Miller, director of marketing at Blueport Commerce

The right e-mail at the right time can be a powerful touch point with your customer. At its best, meaningful e-mail content can complement the salesperson in-store and extend the reach of their relationship with customers.

From the 2008 DMNews Essential Guide to E-mail Marketing

The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition

Cara Wood

The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.

eBay wins e-mail bid

Dianna Dilworth

Auction site eBay's steady focus on deliverability in its e-mail strategy is achieved through attention to authentication, reputation and relevancy.

Lists and Databases

Dedicated Charitable Donors

New list — Dedicated Charitable Donors — Robertson Mailing List Company — This file contains donors to conservative and/or Republican organizations. A high percentage are seniors.

30th Anniversary

Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history

Deadline to nominate direct and digital all stars for 30 under 30 extended to November 4

CLICK HERE to nominate
someone today

Caples Community

BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup

Agency Business Report

Click below to view all agency profiles

Advertise
For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com

Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here.

Unsubscribe
To unsubscribe from DMNews Email Marketing Weekly click here.
To manage your entire DMNews profile login to your account.

You are subscribed as: $EMAIL$

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com

All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001

© 2009 Haymarket Media Inc.