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Free White Paper: Five Must-Try Automated Email Drip Campaigns
by Megan Ouellet | October 22, 2009
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Marketing budgets in 2009 saw a shift away from traditional advertising channels as the recession has forced marketers to do more with less. Budgets for passive advertising in television, print, direct mail, and radio have been shifted towards engaging, interactive, and cheaper media such as email and social media marketing as organizations focused less on branding and more on lead generation and customer loyalty.
Listrak, a premier provider of enterprise engagement marketing solutions and services, has published the following white paper discussing how you can automate email drip campaigns to engage your audience in the most relevant, highest returning campaigns possible. You can use drip campaigns to create specific paths for your subscribers to follow as they move through the sales process.
You'll shorten your sales cycle while increasing the quality of each lead that gets passed to your sales team.
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Download now for details on planning, creating and automating successful:
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Educational funnels |
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Event marketing campaigns |
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Engaging customer-generated content email campaigns |
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Sales follow up campaigns |
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Value-added sales campaigns |
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