July 15, 2009

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*Test offers only approved for mailers who have not used the file within the last 12 months. Offers expire March 31. List owner reserves the rights to approve all sample mailing pieces.


Today's News

DM industry reflects on Caples queen contributions

February 13, 2008

Caples founder Andi Emerson passed away on February 13 at age 82 after a long struggle with emphysema. She leaves behind a reputation for determination and a high-profile awards program that celebrated and fostered the creative direct marketing community. DMNews invites the industry to use the comment function on our Web site to share your thoughts and memories of the DM icon.
 

OgilvyOne, Acision in mobile marketing deal

February 13, 2008

Signaling its belief in the growth potential of mobile marketing, OgilvyOne last week announced a marketing partnership with mobile data services provider Acision. "There is tremendous client interest in mobile marketing," said Brian Fetherstonhaugh, chairman and CEO at OgilvyOne Worldwide, during a phone call from Germany.
 

IRS spam hits inboxes: Message Labs

February 13, 2008

Spammers are taking advantage of the approaching tax season with a new outbreak of fraudulent e-mails about taxes, according to e-mail services firm Message Labs. In January the e-mail firm noted that IRS related spam rose 10%, from just under 1% of spam to 6% of all spam.
 

Hoobly launches geographical search feature for its online classifieds

February 13, 2008

In order to give users more geographical flexibility when searching its free online classified listings, Hoobly has added a radius search feature to its site. In addition to searching by city, state, country or everywhere, the new feature will enable Hoobly users to select a city and then zoom in or out of that location within five to 500 miles.
 

Direct Effect managing VacationFun list

February 13, 2008

Direct Effect has introduced the VacationFun Travel Responders list. VacationFun.com combines print and the Web for integrated direct response campaigns to develop qualified leads for travel destination advertisers.
 

DMNews seeks expert submissions for 2008 DMNews Deliver

February 05, 2008

DMNews is seeking submissions for its upcoming 2008 DMNews Deliver, which will be published in on March 10, 2008. In a climate of changing postal regulations and mail legislation, as well as consumer environmental concerns and an uncertain economy, today's marketers need to carefully consider every aspect of sending a direct mail piece — from technological developments in production and printing, to improvements in data quality, the development of creative campaigns, and optimal fulfillment practices.
 

In This Weeks Print Edition

ToolBox: Tips on Multichannel Retail, B-to-B and Web 2.0

February 11, 2008

Industry experts discuss Internet coupons, the role webcasts can play in a marketing strategy, and harnessing the power fo Web 2.0.
 

Spotlight: a conversation with Michael Ross, director of marketing, Sweetwater Sound Inc.

February 11, 2008

Michael Ross discusses Sweetwater Sound's customer acquisition and retention methods.
 

Today's lists and databases

Crisis

February 13, 2008

NEW SELECTS - Trinity Direct - Description: This file contains readers of Crisis, a Catholic magazine of opinion on contemporary and church issues. Its readers lean conservative and orthodox.
 

Banking Strategies

February 13, 2008

NEW LISTS - Statlistics - Description: This file contains subscribers to Banking Strategies magazine. These senior executives at banks and savings institutions and non-bank financial services companies such as insurance, brokerage and mortgage firms, have purchasing power at their companies.
 

Gardening and Patio/Horticultural Mail Order Buyers Database

February 13, 2008

NEW LISTS - Boutique List Services - Description: This file contains a predominantly female database of buyers of gardening and patio merchandise.
 

Professional Female Bookbuyers at Home Address from Wiley Jossey Bass

February 13, 2008

NEW LISTS - Infocore - Description: This file contains professional females at home addresses. They are likely to respond within their vertical, such as culinary or religion.
 

Fortune Canadian Subscribers

February 13, 2008

NEW LISTS - Millard Group - Description: This file contains Canadian subscribers to business magazine Fortune. Seventy-nine percent are male and the average income of the list is $137,000.
 

EMS Training Database — Postal Masterfile

February 13, 2008

NEW LISTS - MeritDirect - Description: This file contains people who are seeking to improve their skills personally as well as to guide their career paths. The attendees of these courses tend to be young and/or highly educated professionals.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York
Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.




DMNews Jobs Market



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