Tom Phillips, former director of search analytics at Google, has recently stepped into a new role as President and CEO of Media6Degrees, a venture-backed start up. Two weeks into his new position, Phillips shared his thoughts on how next generation advertising will leverage the best of search, display and the social graph.
Cloud computing firm Salesforce.com and Adobe have partnered to offer a joint data platform incorporating the Force.com platform and Adobe's Flash technology. This is the first time Salesforce.com has partnered with another company on a product. Financial terms of the deal were not disclosed.
Snack food manufacturer Wise Foods Inc. has debuted a new digital marketing campaign called "Rock the Cheez," that calls teens to create virtual bands online. The campaign is part of an effort to promote a new image of the Cheez Doodles brand.
To introduce its new four-seat sports car, the Panamera, Porsche Cars North America is running an integrated effort designed to expand the company's audience beyond sports car fans and to reach luxury car drivers. The multichannel effort, "Welcome to the Family," was created by Porsche's agency of record Cramer-Krasselt Chicago with the goal of retaining existing customers and acquiring new ones.
Ted Hoy, VP of Product, Digital River October 26, 2009
Even though mobile commerce is still in its infancy, consumers are already getting a taste of buying in an anytime, anywhere scenario and using handsets to buy cinema tickets and make travel reservations, among other things. Online merchants who want to stay ahead of the game should be looking to test the market early or risk being left behind as their competitors take these principles to the next level.
The DMNews Essential Guide to Search Engine Marketing
Gregg Stewart, SVP of interactive, TMP Directional Marketing October 26, 2009
Soon, most of the expected 191 million Americans carrying a mobile device will be searching for everything local on their phone — an opportunity for marketers to dip their toe into the mobile search waters.
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