In an effort to attract the growing economic might of Hispanics living in the US, the NBA this month launched Éne-bé-a, a multichannel marketing campaign.

Although there's been talk by retail watchdogs that this holiday season's discounting might not be what it was in past years, retailers are racing to the lowest prices on book sales.

Snack food manufacturer Wise Foods Inc. has debuted a new digital marketing campaign called "Rock the Cheez," that calls teens to create virtual bands online. The campaign is part of an effort to promote a new image of the Cheez Doodles brand.

Ask.com is running video banner ads and a Facebook-integrated microsite to promote its Ask Deals retail price index search engine.

I'm back from the Direct Marketing Association's annual conference with a stack of business cards as big as my head. I always return from DMA Annual exhausted, but with a renewed sense of vigor and great story ideas.

Marketers are finding success building Facebook games and fan pages to engage customers and build loyalty

Healthcare companies know an open dialogue with consumers can increase loyalty, so loyalty programs have been an effective tactic ever since pharma companies began marketing to consumers.

Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership

Arts And Crafts Homes And The Revival Active Subs - RMI Direct Marketing - Subscribers look to Arts and Crafts Home and the Revival for expert advise and perspectives for building, renovating, or furnishing a home in the arts and crafts spirit. Their interest is not a fleeting fancy, it is ongoing.

New e-mail list — Ailment Insights Database - Migraines @email — Andrews Wharton Inc. — This file contains self-reported migraine sufferers who have looked online for relief.

New list — Active Choice Nutrition and Diet Seekers — ListSolutions — This file contains health-conscious men and women who are active subscribers to a range of magazines and publications that explore nutrition, diet, use of vitamins and supplements, exercise and fitness. The file is 62% female.