Nike is promoting its annual Human Race series of 10K races, which take place October 24, by calling consumers to run in the races via a viral e-mail campaign with user-generated video. The goal of the campaign, which began in mid-September, is to increase registration for the Nike race.

To introduce its new four-seat sports car, the Panamera, Porsche Cars North America is running an integrated effort designed to expand the company's audience beyond sports car fans and to reach luxury car drivers. The multichannel effort, "Welcome to the Family," was created by Porsche's agency of record Cramer-Krasselt Chicago with the goal of retaining existing customers and acquiring new ones.

Toy manufacturer Mattel has launched MattelShop.com, which has, in addition to traditional e-commerce features, social shopping tools and real-time updated content. Previously, Mattel brands like American Girl, Fisher-Price and Barbie Collector had their own e-commerce portals. This is the first time all of Mattel's brands are sold on one e-commerce site.

Amazon.com has expanded its Amazon Payments solution to nonprofits, allowing consumers to make donations to participating groups using their accounts with the Web merchant. The American Red Cross, UNICEF, Greenpeace, The Nature Conservancy, Feeding America and Children's Miracle Network are among the organizations accepting donations via Amazon Payments on their Web sites.

UPS on October 22 reported revenues of $11.2 billion for this year's third quarter, a year-over-year decline of 14.9% from last year's $13.1 billion. The shipper also saw its average volume per day drop 3.9% from 14.9 million packages to 14.3 million. Operating profit during the third quarter dropped to $929 million from $1.63 billion last year, a decrease of 43%.

A customized publishing model using digital printing has the potential to help media companies recover from bleeding revenue

Men are discerning consumers of personal care products, and marketers find direct tactics are effective ways to reach them

Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership

New list — Medicus Golf Buyers Canadian Masterfile — McCarthy Media Group — This file contains Canadian golfers who have purchased the Medicus Dual Hinge Driver. These prospects are 89% male.

New insert program — Fairfield Collectibles — Leon Henry Inc. — Description: This file includes inserts with the customer's invoice attached to the outside of each shipment from Fairfield Collectibles, a maker of die-cast auto replicas. The typical Fairfield Collectibles customers are rural men age 50 and up.

New list — Health & Gym Club Members/Postal & Opt-in Email Addresses — Specialists Marketing Services — This file contains active gym/health club members who are self-reported online survey respondents. The file is 55% male.