In an effort to broaden its appeal to Hispanic audiences, The National Basketball Association launched Éne-bé-a, a multichannel marketing campaign. The league is using national TV, radio and online advertising, in addition to a Web site, events, merchandise promotion and grassroots programs. This is also the first time the NBA has launched a database-building initiative specifically for its Latino audience.

Shelly Lazarus, chairwoman of Ogilvy & Mather Worldwide, became the latest industry luminary to be inducted into the Direct Marketing Association's Hall of Fame. Lazarus was honored by the association on October 20 at its annual conference in San Diego. It is the second time the group has honored Lazarus. DMA named her Woman of the Year in 2002.

Eco-friendly furniture component manufacturer Hickory Springs launched its first social marketing campaign on October 20. The effort focuses on a nationwide search to find six contestants for its "EarthCare Challenge," an online video contest that urges consumers to lead more sustainable lifestyles.

Outdoor products multichannel retailer Cabela's has partnered with CHS, an energy, grains and food company, to launch a credit card and loyalty program for CHS' Cenex brand, a wholesaler and retailer of refined fuels. This is the first card Cabela's credit card division, World's Foremost Bank, has created with another retailer. The companies announced the partnership on October 20.

Playboy Enterprises and e-commerce and catalog service provider eFashionSolutions have settled a dispute over the operation of Playboy's e-commerce and catalog businesses. The companies announced the deal on October 20. EFashionSolutions said in a statement that it will continue to manage the e-commerce operations of Playboy's retail brands ShopTheBunny.com and PlayboyStore.com.

Travelzoo's Calder on embracing social media, selling travel in the recession and forging successful partnerships

Direct mail coupon veteran Valpak is bringing its brand of local offers to the iPhone, introducing an app as the company pushes to become more digital.

Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership

New list — Automatic Millionaire Wealth Seekers — Geon Media Group — This file is comprised of entrepreneurs who have spent a minimum of $39.95 responding to direct mail, radio, newspaper, and online advertising offering information about starting an online business, turning spare time into supplemental income, selling products on the Internet, taking steps to increase their credit scores and reducing credit card debt.

New list — America's Teenagers in High School Ages 14-18 — Carney Direct Marketing — This file contains families with teenagers and young adults ranging from ages 14 to 18. Parents' average age is 46 and their average income is $85,000.

New list — Boomers Creating a New Lifestyle — Name-Finders Lists — This file contains persons age 45 to 69 with an average household income of $125,000. These mostly male prospects are looking for information to pursue their hobbies: golfing, boating, travel and gardening.