February 8, 2012

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Inbox Insider

Inbox Insider: Co-branded creativity bolsters partner efforts

October 20, 2009

Using e-mail to cross-promote multiple brands can be tricky, but when done right, it can noticeably increase ROI. The idea behind any co-branded effort should be for both brands to partner in a clever way that makes the joint experience better than either brand on its own.
 

News

Nonprofits less likely to use collected data in campaigns: Return Path study

October 20, 2009

Though three-quarters of nonprofits gather consumers' names and locations when they sign up for e-mail communications, that's often where consumer data collection ends for those groups, according to a Return Path study, released October 20. Nonprofits are half as likely as for-profit companies to collect information beyond name and geographic location from their e-mail subscribers — 20% vs. 42%.
 

Chick-fil-A to launch 'cow-created' site to build e-mail database

October 20, 2009

Fast-food chain Chick-fil-A will launch a Web site on October 21 — www.eatmorechikin.com — as a separate Web experience from its primary site. The company's ultimate goal is to build an additional e-mail database for the brand. The quirky site, created by the food company's interactive agency Click Here, will be designed to look like it was created by cows.
 

Strongmail, Equifax announce social targeting and acquisition tool: DMA09

October 19, 2009

On October 19, Equifax and Strongmail announced at DMA09 they are partnering on a tool that enables marketers to target consumers not only by demographic and behavioral data, but also by social media influence. The tool has direct integration with blogs and social networks, including Twitter, Facebook and MySpace.
 


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Opinion

Gold mine of e-mail responses going untapped

Larry Kavanagh, founder and CEO, D.M.insite October 20, 2009

The most opened, read, and acted upon e-mails are automated e-mail campaigns. Marketing Sherpa reports an impressive open rate of over 50% on automated messages, compared to a typical open rate of 20% in 2008.
 

From the 2008 DMNews Essential Guide to E-mail Marketing

E-mail basics meet new tricks

October 20, 2009

E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers.
 

Lists and Databases

RCR Wireless Email File Email List

October 01, 2009

New e-mail list — RCR Wireless Email File Email List — MeritDirect — This file contains subscribers to RCR Wireless News. The RCR Wireless News target audience is executive-level employees at leading wireless companies, and volume buyers at enterprise-class organizations. These prospects are 39% male.
 

Caples Community

BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup

DMNews Caples Community



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