In the ongoing quest to integrate marketing communications, linking mobile phones and social media is the latest frontier. One example is Sweet Leaf Tea. Music festival sponsorships are a big part of the company's marketing strategy.
More consumers will shop online this year for holiday gifts than last year, according to a survey from e-commerce services provider MarketLive and consultancy The E-tailing Group released October 19. Of the 1,000 consumers queried for the 2009 Mindset of a Multi-Channel Shopper Survey, 55% said they plan to do their holiday shopping via the Web this year, compared to 49% last year.
In response to increasing advertiser focus on ROI, Ogilivy & Mather and MarketShare Partners are teaming up to offer marketing effectiveness tools measuring results and predicting optimal media spend across digital, direct, TV, radio and marketing channels.
Online retailers are reporting increased profitability and market-share growth despite the current economic downturn, with the biggest brands performing better than smaller rivals, according to the third report in Shop.org's "State of Online Retailing 2009" series.
Amazon.com on October 15 launched same-day delivery for thousands of items in seven major cities. The online retailer has also expanded its Saturday delivery options.
Trends show that more and more online advertisers have been insisting on performance-based pricing over the last few years, largely based on the common belief that cost-per-action models reduce the perceived risks of display advertising. Despite conventional wisdom, however, that's not always the case.
The DMNews Essential Guide to Search Engine Marketing
Joshua Stylman, managing partner, Reprise Media October 19, 2009
If a potential customer is intrigued by a TV ad, how can brands capture them when they search the Internet for information? This type of integration needn't be complicated. These tips can help capture the online buzz generated by your ads.
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