Richard Stengel, managing editor of Time magazine, said print need not indicate obsolescence in today's digital world, during a keynote address at the DMA's Circulation Day today in New York. Stengel's speech, The Reinvention of Time, centered around the importance of quality design and accessible, in-depth writing.

The Email Experience Council, the Direct Marketing Association's e-mail marketing arm, is taking over guardianship of the Email Measurement Accuracy Coalition, which was formed in April 2007 to establish e-mail marketing measurement standards.

Poynt, an instant messenger-based local search service developed by Multiplied Media, has gone live on the AOL Instant Messenger (AIM) network. The search service is already available on Windows Live Messenger.

List Services Corp. has been awarded management of the PCH.com Magazine and Merchandise Buyers Masterfile. This group of buyers relies on PCH.com for magazine subscriptions and discounted merchandise.

DMNews is seeking submissions for its upcoming 2008 DMNews Deliver, which will be published in on March 10, 2008. In a climate of changing postal regulations and mail legislation, as well as consumer environmental concerns and an uncertain economy, today's marketers need to carefully consider every aspect of sending a direct mail piece — from technological developments in production and printing, to improvements in data quality, the development of creative campaigns, and optimal fulfillment practices.

Products that make people look and feel beautiful are always in demand. But to stand out, marketers can't just rely on a pretty campaign.

Should your company invest its marketing dollars in a national search campaign, or is it more beneficial to go local? Four experts consider the options and offer their advice.

NEW LISTS - SK&A Information Services Inc. - Description: This new file contains key decision makers with marketing job titles who work for pharmaceutical companies, chain pharmacy headquarters, physician group headquarters, hospitals and nursing homes. They are responsible for advertising, Internet, promotions and direct marketing. They have responded to business/marketing seminars, Internet marketing solutions, graphics products, client-appreciation products, memberships, publications and catalogs.

NEW LISTS - Manufacturers' News Inc. - Description: This file contains manufacturers of apparel and other textile products for all 50 states. It includes manufacturers of clothing and fabricated products, featuring materials such as woven or knit textile fabrics, leather, rubberized fabrics, plastics and fur. Company profiles include contact information (phone, Web, e-mail), names and titles of executives, annual sales, number of employees and products manufactured. All information recently verified by direct contact.

NEW LISTS - GreatLists.com - Description: This file contains owners and operators of supply and crew boats, tugs, towboats, barges, police and fire boats, vehicle and passenger ferries, excursion and dinner boats, salvage and diving vessels, military and patrol boats, offshore service boats and commercial fishing vessels. They attended the 2006 International WorkBoat Show.

NEW LISTS - Trinity Direct - Description: This file contains active and involved Catholics who reside primarily in the greater Cincinnati area (some reside in Northern Kentucky and a few other areas of Ohio). They are regular churchgoers who also attend parish fundraising events and programs, and are interested in a variety of Catholic offers, including fundraising appeals, as well as book and merchandise offers

NEW LISTS - Statlistics - Description: This file contains residential builders, remodelers, and contractors who work in coastal states along the Eastern Seaboard and the Gulf of Mexico. They turn to Coastal Contractors for industry news, tips, and insights that provide valuable information for running better businesses. These readers are influential professionals who are owners, construction managers, superintendents, architects, designers and engineers.

E-MAIL - Description: This file contains IT professionals who have achieved various certifications. These proven responders in the IT arena specialize in hardware and software platforms including Cisco, Microsoft, Comp TIA, Wireless, CWNP and IT Security. TechExams is sourced from subscribers to TechExams.net. These subscribers utilize various guides and information packets that focus on a specific IT area of interest. Potential uage includes seminars, software/hardware offer or training/seminar offers.