Analytics software provider Omniture Inc. announced $87.9 million in revenue for the third quarter of 2009, which ended September 30. The earnings represent an increase of 13% compared to revenue of $77.8 million reported for the same period a year ago. The company recently entered into an agreement to be acquired by Adobe Systems Inc.

The UPS Store launched an interactive microsite this week, extending its "Cardboard world" effort that promotes the outlet as a destination for services other than just shipping. The portal, found at cardboard.theupsstore.com, includes interactive games and a sweepstakes promotion. The goal for the site is to entertain consumers and to educate them about the company's business services, including its recently launched Web-based printing program.

Westlake Ace Hardware has tapped Kansas City, MO-based agency Barkley to take on its CRM and database marketing. Consisting of 89 stores in Missouri, Kansas, Nebraska, Iowa, Oklahoma, Texas and New Mexico, Westlake is hoping to retain, grow and extend relationships with its consumer-base.

Luxury intimate apparel company La Perla Fashions Inc. recently launched a new global e-commerce site on the CTS/SELL platform from Createthe Group. La Perla hopes to both acquire new customers and retain existing ones with the revamp. One of its goals is to seamlessly integrate the brand and shopping experience, said James Gardner, CEO and founder of Createthe Group, which is La Perla's interactive agency. Another goal was to be able to provide the same online experience for customers on a global basis.

Direct Media Millard took over management of the My Twinn catalog buyers list on October 1. The list company also is handling customer acquisition and analytics for My Twinn.

E-mail has matured and gained popularity among marketers, but that doesn't necessarily mean that it completely beats out postal mail. Two experts take sides in the debate

Eric Opel, group manager of client communications at Microsoft Advertising, discusses targeting CMOs for the launch of its new search engine Bing

Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership

New list — Little Blue Book Physicians Masterfile — Macromark — This file contains people in The Little Blue Book developed by WebMD, a medical community resource for doctors, physicians and medical professionals. Doctors and physicians continually provide updated contact information.

New list — Post-Holiday Diet Responders — List Connection Inc. — This file contains people who have gone online to find a diet that will fit in with their lifestyles. They have all purchased diet products, cook books, herbal supplements, vitamins and publications either online or through direct mail.

New list — AAA Social Networking — Paramount Lists Inc. — This file contains self-reported users of Facebook, MySpace and LinkedIn. They are interested in learning about social networking, computer merchandise, apparel and cell phone offers.