Magna, an agency in the Interpublic Group division Mediabrands, predicted this week that revenue for owners of direct media — a diverse group comprising search engines, the US Postal Service and phone directories, among others — will rise 3.3% next year. That rise occurs when national and local brand-based advertisers are included and revenue is evaluated as a whole.

Wal-Mart will support its recent addition of thousands of personal care products to its online offerings via e-mail marketing and other direct initiatives. In its latest move to expand the selection of products at walmart.com, the company has added health and beauty items, diapers, vitamins and over-the-counter medicine.

Bridal retailer Priscilla of Boston is running a social media campaign with the Brickfish social media platform. The effort, which launched October 12, runs through November 16 and is called "How Does Priscilla of Boston Inspire You?"

Wendy's is conducting the "You know when it's real" campaign, an effort emphasizing the restaurant's commitment to freshness. It includes online advertising, numerous social media initiatives, a video contest and an interactive microsite. Kaplan Thaler Group developed the initiative, which soft-launched with TV and radio spots on October 9, and fully rolled out October 12.

CBS Interactive launched a business-to-business campaign this week to promote its media portfolio to advertising agencies and marketers. The effort, called "Only CBS Interactive," promotes CBS as one of the top 10 online media properties to the advertising industry.

Diversified Information Technologies, a provider of document and information lifecycle solutions, has acquired Active Data Services (ADS), which outsources business processes. Financial terms of the deal were not disclosed.

Pete Barry, senior copywriter at Digitas Health, offers opinions on new campaigns from Doritos, Club ABC Tours and Meg Whitman

InfoGroup's Fairfield talks about trends in the data, research and marketing services industry

Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership

New list — Business Network Executives At Home Address — Eclipse Direct Marketing — This file contains business executives at their home addresses, as identified by business social networks.

New list — Dynamic Targeting Solutions - Spanish Speaking Postal & Email — LZL Inc. — This file contains Spanish-speaking members from Dynamic Targeting Solutions. These prospects have opted in for offers through e-mail. Dynamic Targeting Solutions surveys these members each month to identify other topics, subjects, and lifestyles that might be of interest to them and to see if they would like information regarding unique offers on these topics.

New list — Apartment Rental Pre-Movers from First Movers Advantage, LLC — First Movers Advantage — This file contains people that are planning to move. Updated weekly, it is compiled from apartment rental inquiries.