November 23, 2009

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Today's News


Survey: Job market recovery for DMers better than average

Frank Washkuch October 13, 2009

The job market for direct and digital marketers is recovering more quickly than the rest of the nation, according to statistics released on October 13 by executive placement firm Bernhart Associates. The survey, which tallied the responses of 359 companies from September 28 to October 12, found that 30% of respondents said they will add staff members during the remainder of 2009, up 10% from the third quarter.
 

Pitney Bowes sues Zumbox for patent infringement

Frank Washkuch October 13, 2009

Pitney Bowes filed suit against Zumbox in California Central District Court this month, alleging that Zumbox's Web-based mail system infringes on three of its patents. The suit seeks to stop Zumbox from using technology that Pitney Bowes claims is related to the patents.
 

Starwood launches Twitter, Facebook and iPhone apps for loyalty program

Mary Elizabeth Hurn October 13, 2009

Starwood Hotels & Resorts is using a suite of Twitter, Facebook and iPhone applications to enhance its Starwood Preferred Guest (SPG) loyalty program. The social media tools, which can also be downloaded by non-members, include SPG TripShare, a Facebook photo application developed with Buddy Media.
 

Cabela's hires Webtrends for analytics

Chantal Todé October 13, 2009

Outdoor gear multichannel retailer Cabela's has selected Webtrends as its analytics vendor, replacing Coremetrics. A key factor in Cabela's decision to hire Webtrends was the firm's ability to give the retailer free access to its data through an open API framework.
 

E-mail marketers release social networking integration tools

Dianna Dilworth October 13, 2009

E-mail marketing service providers announced new platforms this week that take advantage of consumers' appetite for social media. For one, ExactTarget announced it will release a tool that integrates e-mail marketing capabilities into Twitter.
 

From the Print Edition

Beauty ads gel with men

Beauty ads gel with men

Mary Elizabeth Hurn

Men are discerning consumers of personal care products, and marketers find direct tactics are effective ways to reach them
 

Leave online cart abandonment behind

E-commerce retailers have long been frustrated with consumers' propensity to fill an online shopping cart, only to get cold feet at the checkout screen. Four experts offer potential solutions to this problem
 

Web Weekly

Five Questions for: Matt Langie, senior director of product marketing at Omniture

Five Questions for: Matt Langie, senior director of product marketing at Omniture

Dianna Dilworth

Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership
 

Today's lists and databases

Knee Deep In Debt

New list — Knee Deep In Debt — Whitestone Data — This file contains people who are behind on their bills. These individuals have all filled out a questionnaire indicating this. Their average age is 35 and their average income is $38,550.
 

Best Home Paycheck Biz Op Buyers

New list — Best Home Paycheck Biz Op Buyers — Jara List Management Inc. — This file contains buyers of a home-based business information kit. All have paid $49.95 by credit card. The file is 65% male.
 

Home Sweet Homeowner Details

New list — Home Sweet Homeowner Details — ListAbility Inc. — This file contains people who own their own homes. Demographic, property value and mortgage information is available. It is collected from local authorities.
 

Classified




THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

NEW YORK CITY
Fulfillment Manager $90K
Customer Service Manager $75K
Online Marketing Manager $85K
Merchandising Manager $85K
Direct Marketing Manager $75K

LONG ISLAND
Marcom Manager-B-B $115k
Marketing Manager-TradeShow $115k

CENTRAL NEW JERSEY
Sr. Marketing Manager $70K

PHILADELPHIA
Online Marketing Manager (Retention)
Affiliate Marketing Manager

SAN FRANCISCO
Mobile Marketing $150K +

BOSTON METRO
Direct Mail Production Specialist $50k
Catalog Product Manager $80k
Account Exec-Client Services $50k
Sr. Account Exec-Client Services $65k
Account Manager-Client Services $65k
Account Director Client Services $100k
CONNECTICUT
Call Center- Supervisor $50k
Direct Mail/ CRM Manager $85k
VIRTUAL
Biz Dev/Sr. Sales Executive $100k







For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300.




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com

In This Issue

30th Anniversary

DMNews 30th

Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history

DMNews on LinkedIn

See what the industry is saying about our 30th anniversary and share your own comments about DMNews

DMNews podcast

Deadline to nominate direct and digital all stars for 30 under 30 extended to November 4


CLICK HERE to nominate
someone today


Agency Business Report

Click below to view all agency profiles

DMNews Agency Business Report


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