DMNews Email Marketing Weekly - 10/14/09

November 18, 2009

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News

E-mail marketers release social networking integration tools

Dianna Dilworth

E-mail marketing service providers announced new platforms this week that take advantage of consumers' appetite for social media. For one, ExactTarget announced it will release a tool that integrates e-mail marketing capabilities into Twitter.

Epsilon: Q2 marketing e-mail opens up 18% over 2008

Mary Elizabeth Hurn

Marketing e-mail open rates were up 18.2% year-over-year for the second quarter, according to a report by Epsilon that was released October 6. The period was the fourth consecutive one that open rates increased. Fourteen out of 16 industries measured saw a jump in opens, with pharmaceuticals and financial services seeing the greatest growth, with 6.3% and 7.2% year-over-year rises, respectively.

Top Tips: Planning a successful e-mail campaign for the holidays

Dianna Dilworth

Holiday sales are more important than ever this year, as retailers gear up for the final quarter of this recession year. As marketers begin to plan their strategy for the holiday season, five seasoned e-mail marketing veterans share their tips on the best way to reach consumers through the inbox during the busy shopping season.

Symantec launches own e-commerce site, will end work with Digital River

Chantal Todé

Security, storage and systems management services provider Symantec is rolling out its own internally developed e-commerce solution. It will not extend its contract with e-commerce solutions provider Digital River beyond its June 30, 2010 expiration.

Opinions

Inbox Insider: Sidekick data loss shows need to back up e-mail data

Dianna Dilworth

The Sidekick data loss incident is prompting questions about how safe cloud-computed data really is. Earlier this week, users of T-Mobile Sidekick phones with the Danger Inc. service lost all of their contact and system data, which historically has been backed up in a cloud system.

How to make your e-mail more social

Tony Owens, associate director and digital strategy, Emerge Partners

E-mail is as vital and important a part in the direct marketing toolkit as ever before. Competition for the scarce attention of consumers remains intense as marketers devise ways to make brand messages stand out amid cluttered inboxes. So, it is particularly vital that marketers take advantage of the consumer's broader media and communications ecosystem as part of the evolving role of e-mail marketing.

From the 2008 DMNews Essential Guide to E-mail Marketing

Essential Guide to Email Marketing coming October 26th

This year's Essential Guide to E-mail Marketing is coming out on October 26. The new guide contains everything you need to know about e-mail marketing including tips, trends and techniques contributed by the e-mail industry's most experienced thought leaders. Addressing topics such as e-mail marketing 2.0, e-mail deliverability, analytics and measurement, as well as case studies with leading marketers, the Essential Guide is not to be missed. Pick up your copy early at the DMA Annual show at the DMNews booth.

Lists and Databases

Swinging Seniors

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Caples Community

BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup

Deadline to nominate direct and digital all stars for 30 under 30 extended to November 4

CLICK HERE to nominate
someone today

Agency Business Report

Click below to view all agency profiles

DMNews Data Management Survey

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