DMNews iMarketing News Daily - Tuesday, 10/13/09

November 23, 2009

Today's News

Symantec launches own e-commerce site, will end work with Digital River

Chantal Todé October 12, 2009

Security, storage and systems management services provider Symantec is rolling out its own internally developed e-commerce solution. It will not extend its contract with e-commerce solutions provider Digital River beyond its June 30, 2010 expiration.

USPS narrows list of possible branch closures by 42

Frank Washkuch October 12, 2009

The US Postal Service, striving to cut costs during a year when mail volume is expected to be 20 billion pieces lighter than the prior year, thinned the list of branches it is considering closing to 317. The agency removed 42 branches from its list of possible consolidations in the past month.

Web-based retailer Joolwe.com launches online loyalty program

Mary Elizabeth Hurn October 12, 2009

Year-old online jewelry retailer Joolwe.com launched its first loyalty reward program on October 9. The company launched the program to increase its customer base.

Platt joins Catalyst Direct as chief digital officer

Dianna Dilworth October 12, 2009

Catalyst Direct appointed Peter Platt to the newly created position of chief digital officer, effective September 26. He is leading all of the agency's digital marketing initiatives, as well as working to acquire new business and grow existing accounts.

Lighthouse releases cell phone list

October 12, 2009

Lighthouse List introduced the LivePath LEC Prospects & Opt-in Wireless Numbers list to the market this month. This file contains ad network buyers who have purchased from a variety of Web sites with a bank card. They've also consented for third-party marketers and partners to call their cell phones.

From the Print Edition

Direct to drive social and behavioral gains

The economy will be top of mind for attendees at this year's Direct Marketing Association annual conference in San Diego, but direct marketers also see advantages and opportunities

Struggling publishers try customization

Chantal Todé

A customized publishing model using digital printing has the potential to help media companies recover from bleeding revenue

Web Weekly

Five Questions for: Matt Langie, senior director of product marketing at Omniture

Dianna Dilworth

Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership

Swinging Seniors

New list — Swinging Seniors — Listdata Management Services — This file contains paid subscribers to dating sites geared toward seniors. All initially join for free, but most pay to upgrade to "swinging senior" status. The file is 48% male. Prospects have an average income of $50,000.

G. Neil HR Buyers Masterfile

New list — G. Neil HR Buyers Masterfile — Direct Media — This file contains professionals who handle all aspects of personnel management. These include HR directors, HR managers, personnel managers, training and development professionals, payroll managers, sales and marketing managers and department heads.

Jewish Heritage for the Blind

New list — Jewish Heritage for the Blind — Negev Direct Marketing — This file contains donors to an organization that offers opportunities to the Jewish blind and visually impaired.

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30th Anniversary

Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history

DMNews on LinkedIn

See what the industry is saying about our 30th anniversary and share your own comments about DMNews

Indirectly Blog post

Gary Scheiner, chief creative officer at Rosetta, hears the past calling, and he likes it

Deadline to nominate direct and digital all stars for 30 under 30 extended to November 4

CLICK HERE to nominate
someone today

Agency Business Report

Click below to view all agency profiles

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