August 27, 2008


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News

EEC to lead EMAC

Dianna Dilworth February 12, 2008

The Email Experience Council, the Direct Marketing Association's e-mail marketing arm, is taking over guardianship of the Email Measurement Accuracy Coalition, which was formed in April 2007 to establish e-mail marketing measurement standards.
 

Microsoft and Cbeyond partner for new e-mail service

Dianna Dilworth February 11, 2008

Microsoft has teamed up with e-mail services firm Cbeyond for a new e-mail service that targets small and midsize businesses. The new e-mail service will come as part of Microsoft's communications package that already includes hardware and air time for mobile phone service, local and long-distance phone service, and T-1 broadband Internet access. Now it will include e-mail hosted on Microsoft Exchange.
 

Team players

Dianna Dilworth February 11, 2008

An electronics retailer uses e-mail to get close to customers with a brand-building fantasy football campaign.
 

Jeanniey Mullen leaves OgilvyOne for Zinio Systems

Dianna Dilworth February 07, 2008

Jeanniey Mullen, founder of the Email Experience Council, is leaving her position as executive director of OgilvyOne Worldwide's Global Email and Digital Dialogue and taking a new position as global EVP of Zinio Systems and VIV Magazine.
 

DM News' Essential Guide to E-mail Marketing

How marketers can prevent spam complaints

Ben Chestnut, MailChimp.com February 12, 2008

You don't have to be a spammer to get reported for spamming. Even totally clean, double opt-in lists will get one or two abuse reports per 50,000 recipients. Sometimes it's just a simple mistake, but getting reported for abuse is pretty serious. If a major ISP receives even a small handful of complaints about your e-mails, it will start blocking all e-mail from your server.
 

The DMNews Essential Guide to E-mail Marketing is now online

October 29, 2007

The DMNews Essential Guide to E-mail Marketing is now available as a PDF. Click on the image or headline to download it.
 

Column


Using e-mail to drive ROI from seasonal campaigns

Michael Goldberg, Datran Media February 12, 2008

As soon as the Christmas holiday ended, advertisers replaced images of Santa Claus and snowflakes with Cupid and hearts. Advertisers are always thinking about the next big holiday even before customers finish celebrating the previous one. Valentine's Day is just one of the seasonal holidays that marketers aggressively promote with themed campaigns.
 

Lists and Databases


TechExams Email List

February 12, 2008

E-MAIL - Description: This file contains IT professionals who have achieved various certifications. These proven responders in the IT arena specialize in hardware and software platforms including Cisco, Microsoft, Comp TIA, Wireless, CWNP and IT Security. TechExams is sourced from subscribers to TechExams.net. These subscribers utilize various guides and information packets that focus on a specific IT area of interest. Potential uage includes seminars, software/hardware offer or training/seminar offers.
 

Consumer Selects Network Mail Order Buyer Email List

February 12, 2008

E-MAIL - Worldata - Description: This file contains individuals who make their purchases through direct mail, the Internet and retail outlets. The Consumer Selects Network List is one of the most selectable consumer databases available. These individuals have been surveyed on a wide variety of consumer and business issues such as automobiles, insurance, ISPs, mortgages/loans, credit cards, entertainment, and many other products and services.
 



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