Fall 2009 consumer e-mail list prices are down 24% year over year to $114 per thousand, according to Worldata's latest List Price Index. Consumer e-mail exhibited the largest price decrease. Most other categories are stabilizing after reaching bottom, said Jay Schwedelson, VP at Worldata.

Postmaster General John Potter took on proponents of do-not-mail legislation last week, saying that mailed ads help fund the USPS.

Two weeks after Direct Marketing Association board and executive committee member Gerry Pike launched a Web site — ABetterDMA.org — questioning the group's governance, DMA shot back with a cease-and-desist letter from its legal counsel.

Epsilon has formed a global strategic partnership with Air2Web, in which the mobile messaging platform is Epsilon's primary mobile partner. Under the agreement, Epsilon can resell and integrate Air2Web's technology into its client offerings. The deal was signed in late September. Financial terms were not disclosed.

Often simple ideas are the ones that resonate with your audience and end up defining your brand. Think JetBlue's customer bill of rights, LL Bean's return policy, or Apple's user manual. In the last week, many brands enhanced their communication strategies.

CDW and Ikea demonstrate shift in traditional marketers toward digital

Multichannel apparel retailer Dickies has named Omnicom Group's Goodby, Silverstein & Partners its first agency of record after 87 years in business.

Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership

AAPA E-mail - Medical Marketing Service - Description: This file contains physician assistants. It includes both members and non-members of the AAPA, a national association for these professionals.

David C. Cook Product Buyers - Bush Company Inc - Description: This file contains adult individuals and churches from Protestant, Evangelical and Mainline denominations. These include pastors, Sunday school directors, teachers and church staff

Architects and Designers Portal - ListSolutions - Description: This file contains creative design professionals who are responsible for planning, designing, and overall management of residential and commercial projects. Suggested usage includes building materials, home décor, artwork, furniture, design tools, office supplies, software, technology offers and trade publications.