November 23, 2009

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Today's News


E-mail lists cost less: Worldata

Carol Krol October 09, 2009

Fall 2009 consumer e-mail list prices are down 24% year over year to $114 per thousand, according to Worldata's latest List Price Index. Consumer e-mail exhibited the largest price decrease. Most other categories are stabilizing after reaching bottom, said Jay Schwedelson, VP at Worldata.
 
Potter remarks take on do-not-mail movement

Potter remarks take on do-not-mail movement

Kate Muth October 09, 2009

Postmaster General John Potter took on proponents of do-not-mail legislation last week, saying that mailed ads help fund the USPS.
 

DMA hits board member Pike with cease-and-desist

Carol Krol October 09, 2009

Two weeks after Direct Marketing Association board and executive committee member Gerry Pike launched a Web site — ABetterDMA.org — questioning the group's governance, DMA shot back with a cease-and-desist letter from its legal counsel.
 

Epsilon partners with Air2Web on mobile integration

Mary Elizabeth Hurn October 08, 2009

Epsilon has formed a global strategic partnership with Air2Web, in which the mobile messaging platform is Epsilon's primary mobile partner. Under the agreement, Epsilon can resell and integrate Air2Web's technology into its client offerings. The deal was signed in late September. Financial terms were not disclosed.
 

Editorial: Simplicity helps in integrated age

Cara Wood October 09, 2009

Often simple ideas are the ones that resonate with your audience and end up defining your brand. Think JetBlue's customer bill of rights, LL Bean's return policy, or Apple's user manual. In the last week, many brands enhanced their communication strategies.
 

From the Print Edition

Digital marketing shift speeds up

Digital marketing shift speeds up

Chantal Todé

CDW and Ikea demonstrate shift in traditional marketers toward digital
 
Dickies selects GS&P as its AOR

Dickies selects GS&P as its AOR

Dianna Dilworth

Multichannel apparel retailer Dickies has named Omnicom Group's Goodby, Silverstein & Partners its first agency of record after 87 years in business.
 

Web Weekly

Five Questions for: Matt Langie, senior director of product marketing at Omniture

Five Questions for: Matt Langie, senior director of product marketing at Omniture

Dianna Dilworth

Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership
 

Today's lists and databases

AAPA E-mail

AAPA E-mail - Medical Marketing Service - Description: This file contains physician assistants. It includes both members and non-members of the AAPA, a national association for these professionals.
 

David C. Cook Product Buyers

David C. Cook Product Buyers - Bush Company Inc - Description: This file contains adult individuals and churches from Protestant, Evangelical and Mainline denominations. These include pastors, Sunday school directors, teachers and church staff
 

Architects and Designers Portal

Architects and Designers Portal - ListSolutions - Description: This file contains creative design professionals who are responsible for planning, designing, and overall management of residential and commercial projects. Suggested usage includes building materials, home décor, artwork, furniture, design tools, office supplies, software, technology offers and trade publications.
 

Classified




THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

NEW YORK CITY
Fulfillment Manager $90K
Customer Service Manager $75K
Online Marketing Manager $85K
Merchandising Manager $85K
Direct Marketing Manager $75K

LONG ISLAND
Marcom Manager-B-B $115k
Marketing Manager-TradeShow $115k

CENTRAL NEW JERSEY
Sr. Marketing Manager $70K

PHILADELPHIA
Online Marketing Manager (Retention)
Affiliate Marketing Manager

SAN FRANCISCO
Mobile Marketing $150K +

BOSTON METRO
Direct Mail Production Specialist $50k
Catalog Product Manager $80k
Account Exec-Client Services $50k
Sr. Account Exec-Client Services $65k
Account Manager-Client Services $65k
Account Director Client Services $100k
CONNECTICUT
Call Center- Supervisor $50k
Direct Mail/ CRM Manager $85k
VIRTUAL
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Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com

In This Issue

30th Anniversary

DMNews 30th

Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history

DMNews on LinkedIn

See what the industry is saying about our 30th anniversary and share your own comments about DMNews

DMNews podcast

Indirectly Blog post

Gary Scheiner, chief creative officer at Rosetta, hears the past calling, and he likes it

Cannes 2009 Festival

Deadline to nominate direct and digital all stars for 30 under 30 extended to November 4


CLICK HERE to nominate
someone today


Agency Business Report

Click below to view all agency profiles

DMNews Agency Business Report


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