September 17, 2010

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Today's News


Epsilon: Q2 marketing e-mail opens up 18% over 2008

October 07, 2009

Marketing e-mail open rates were up 18.2% year-over-year for the second quarter, according to a report by Epsilon that was released October 6. The period was the fourth consecutive one that open rates increased. Fourteen out of 16 industries measured saw a jump in opens, with pharmaceuticals and financial services seeing the greatest growth, with 6.3% and 7.2% year-over-year rises, respectively.
 

Amazon debuts mobile payment option

October 07, 2009

Amazon Payments LLC, an Amazon.com company, released a mobile payment system on October 5. Amazon Mobile Payments Service lets the company's merchants process transactions via mobile phone and allows consumers to check out using Amazon's 1-Click.
 

Jamba Juice launches "Feel good" integrated effort

October 07, 2009

Hoping to add a little joy to consumers' lives during the recession, Jamba Juice debuted the "Fall feel good moments" campaign on October 5. The integrated initiative ties to the brand's core message of "making people feel good" by giving them vouchers for various services, including coupons for products, tickets for subway rides and an umbrella for a rainy day.
 

Havas Digital to use Omniture platform for search marketing efforts

October 07, 2009

Havas Digital will roll out Omniture's SearchCenter platform for Fortune 500 clients of its agencies: Media Contacts, Lattitud and iGlue, due to a partnership the companies announced on October 7. The agency will use Omniture's platform to manage clients' paid search advertising spending and to integrate search campaigns with online and offline marketing initiatives, according to a statement from the two companies.
 

UPS e-mail marketing effort promotes carbon offset initiative

October 07, 2009

UPS is using an e-mail marketing effort to promote an initiative to offset carbon dioxide emissions generated by the transport of packages. The shipping company is targeting environmentally conscious consumers and businesses with the campaign, which launched October 6. UPS began offering some US shippers the opportunity to pay a small fee to offset the environmental impact of their shipments this week.
 

Reynolds DeWalt acquires RiverView to boost direct mail capabilities

October 06, 2009

Reynolds DeWalt acquired RiverView Marketing Consultants, a direct marketing services company, effective October 5. Reynolds DeWalt, a multichannel agency, made the acquisition to boost its direct mailing capabilities, particularly in database management and analytics services for mail campaigns, in which RiverView specialized.
 

Focus USA releases tanning list

October 07, 2009

Focus USA has introduced the DatAdvantage EMAIL - Lookin' Good - Tanning Salon Members list to the market. This file contains e-mail addresses for individuals who visit a tanning salon an average of once a week.
 

From the Print Edition

DRTV clicks for sales

September 28, 2009

Direct response TV (DRTV), long used by marketers to drive immediate results, has typically been punctuated by phone operators who are standing by to take orders.
 

Leads let you down? Look at the source

September 28, 2009

You can't implement effective lead generation initiatives without a good database. Four lead generation experts share their tips on keeping data clean, sourcing data, qualifying leads and following up.
 

Web Weekly

Five Questions for: Matt Langie, senior director of product marketing at Omniture

October 23, 2009

Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership
 

Today's lists and databases

Gourmet Cooking and Dining by Direct Group

October 07, 2009

New list — Gourmet Cooking and Dining by Direct Group — Direct Group — This file contains connoisseurs of gourmet food and wine. This affluent group has the discretionary income to indulge fine restaurants and purchase the food and wines to make their meals at home a true dining experience. Household incomes range from no less than $100,000 to as much as $500,000.
 

The Living Large - High Society

October 07, 2009

New list — The Living Large - High Society — List Connection Inc. — This file contains US individuals who make $150,000 or more per year. This file is 80% male. Suggested usage includes high-end credit card, financial, upscale catalog and magazine offers.
 

Around the Clock Payday

October 07, 2009

New list — Around the Clock Payday — Data Lists Services — This file contains people who have all applied onine for a payday advance of up to $750.00. Suggested usage includes secured and unsecured credit card offers, debt consolidations offers, catalog card offers and financial services. Average income is $26,258.
 

Classified




THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300

www.smithhanley.com/documents/DirectMarketing.pdf

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Direct Marketing Manager $75K

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Marcom Manager-B-B $115k
Marketing Manager-TradeShow $115k

CENTRAL NEW JERSEY
Sr. Marketing Manager $70K

PHILADELPHIA
Online Marketing Manager (Retention)
Affiliate Marketing Manager

SAN FRANCISCO
Mobile Marketing $150K +

BOSTON METRO
Direct Mail Production Specialist $50k
Catalog Product Manager $80k
Account Exec-Client Services $50k
Sr. Account Exec-Client Services $65k
Account Manager-Client Services $65k
Account Director Client Services $100k
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Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

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Yardley, PA 19067
215-579-2070

Or visit our website:
www.kenmalek.com

In This Issue

DMNews on LinkedIn

See what the industry is saying about our 30th anniversary and share your own comments about DMNews

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Caples Chair

Michael Mendenhall, SVP, CMO, HP

Cannes 2009 Festival

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