Today's News


Michelin launches $20 million ad campaign, featuring digital and direct elements

Carol Krol October 06, 2009

Michelin launched a $20 million global consumer advertising campaign on October 6. The integrated effort, handled by agency of record TBWA, includes TV, print and online elements, as well as direct mail and point-of-sale materials through its dealer network.
 

JetBlue working with e-Dialog on e-mail marketing, loyalty program

Dianna Dilworth October 06, 2009

JetBlue Airways is working with e-mail service provider e-Dialog to power its e-mail marketing messages and revamp its TrueBlue loyalty program. JetBlue is using e-Dialog's software to create e-mail campaigns in-house. The airline is also collaborating with the agency's team on e-mail strategy, as well as technical and data services.
 

HSNi names Ethier CEO of Cornerstone

Chantal Todé October 06, 2009

Multichannel retailer HSNi has promoted Mark Ethier to CEO of its Cornerstone business, with responsibility for maximizing the catalog division's performance. The company announced the move on October 5. Ethier was previously HSNi's EVP and COO, overseeing all aspects of operations across the HSN, HSN.com and Cornerstone divisions.
 

HopeMongers launches Web community to connect donors with charitable projects

Chantal Todé October 06, 2009

Nonprofit group HopeMongers launched an online community on October 5 to connect donors with community projects around the world. The portal enables consumers to donate as little as $10 and allows them to track the progress of their gifts using social media tools.
 

RMI releases heart product buyers list

October 06, 2009

RMI introduced the Miracle Breakthrough Labs Healthy Heart list to the market on September 28. Buyers have purchased EDTA Mega Plus and other related supplements to reduce cholesterol levels, high blood pressure and the risk of heart attack and stroke.
 

From the Print Edition

Fox mobile effort brings print to life

Fox mobile effort brings print to life

Dianna Dilworth

To promote the Blu-ray and DVD release of X-Men Origins: Wolverine, Fox Home Entertainment worked with mobile marketing firm Jagtag to create a mobile and print campaign.
 

Toolbox: Tips on mobile, social media, CRM and Internet marketing

Getting customers on board with your mobile initiative, improving process for more sales and more
 

Web Weekly

Five Questions for: Matt Langie, senior director of product marketing at Omniture

Five Questions for: Matt Langie, senior director of product marketing at Omniture

Dianna Dilworth

Omniture is a data company that works with hundreds of technology vendors, including ExactTarget and Silverpop to help combine data with digital channels. It recently partnered with ComScore to help media planners have better audience measurement tools. DMNews chats with Matt Langie, senior director of product marketing at Omniture, about data integration, behavioral targeting legislation and the new partnership
 

Today's lists and databases

Chocolate Lovers

New list — Chocolate Lovers — eTargetMedia.com Inc. — This file contains consumers living in the US that have indicated their love for chocolate. Subscribers have indicated their preferences while providing detailed information to a lifestyle questionnaire.
 

Personalized Products From Identity Direct

New list — Personalized Products From Identity Direct — The Catamount Group — This file contains females who have purchased for the children up to age seven they love. These mothers, grandmothers, aunts and friends have responded to an alternative media direct mail offer and have all paid for their orders.
 

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